Vp, Products

1 day ago

Toronto, Canada AcuityAds Full time

The VP of Product is responsible for leading a team toward achieving strategic initiatives, defining and maintaining the product vision, strategy and roadmap. The VP is a cross functional leader, bringing the organization together to meet business goals.
**What You Will Do**:

- Craft a long term product vision, strategy and roadmap that will directly grow revenue, differentiate against the market, drive customer satisfaction, and ensure alignment with overall company business goals
- Deeply engage with customers to understand their barriers, and use this knowledge to develop a customer centric roadmap and create excitement as an evangelist for the product
- Guide, coach and inspire a diverse team of both leaders and individual contributors to create a high-performing culture where team members can grow their careers as well as contribute to the company’s success
- Lead and mentor and grow a world class Product team consisting of product managers, designers and product operations specialists
- Act as primary interface for collaboration and communication between product team and internal stakeholders and business users
- Capture and integrate sales and user product teams feedback into the monetization product roadmap
- Establish a process across the organization to ensure effective communication of the product priorities and execution. Manage to an overall product dashboard and build action plans to make progress against priority success metrics
- Operate within a fast-moving software development process (Agile Scrum)
- Communicate product roadmap and progress to internal and external stakeholders
- Work with cross-functional teams - engineering, data science, business development, and client operations to create business requirements, develop technical designs, and develop new products to go to market
- Be the champion of the product to sales team - this includes product presentations, technical briefs, data sheets, success story collateral, sales enablement tools, competitive information and other unique collateral
- Identify winnable target market segments and develop compelling and sustainable product positioning to address those segments
- Help to drive end-to-end product marketing strategies and global marketing plans for Acuity’s respective products
- this includes clearly identifying the needs and profiles of key customers by interacting with them on sales calls, at tradeshows, during webinars, etc.
- Collaborate with end user and channel marketing and sales - this includes working with marketing to routinely evaluate and measure go-to-market program results and adapt plans based on learnings

**What You Will Need**:

- 7+ years equivalent working experience
- Experience with determining product-market fit and delivering products to market
- Leadership experience including managing a team
- Solid technical background with understanding and/or hands on experience in software development
- Ability to lead and communicate and influence cross-functionally with other departments

**What You Will Get**:

- A competitive compensation package
- Comprehensive health and dental benefits including life and disability insurance
- An unlimited vacation policy
- Generous parental leave benefits with a top-up plan
- Time with our executive coach and Chief Empowerment Officer to assist in your growth and professional development
- Participation in our Employee Recognition Awards program
- An annual education and learning stipend
- Corporate rates and perks including fitness membership discounts
- We live and promote our company's values: Act with integrity, Never settle, Design to disrupt, Customer-Driven, Family-focused

**GREAT PLACE TO WORK®**

**DISCLAIMER**
- _
**DIVERSITY, INCLUSION & EQUAL EMPLOYMENT OPPORTUNITIES**
AcuityAds is committed to the principle of equal employment opportunity for all our people_ and _to providing a work environment free of discrimination and harassment. We expect and require the cooperation of all our people in maintaining an environment with mutual respect by and for all our employees and applicants.

Let us know what we can do to help you be successful during your recruitment experience at AcuityAds.

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