Social Media Coordinator

2 weeks ago

Toronto, Canada Labatt Breweries Canada Full time

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY

As a Social Media Coordinator at Labatt, you'll be the voice of our iconic beer brands, playing a pivotal role in shaping how consumers experience and connect with us online. This role is about more than just managing social accounts—it’s about fostering vibrant, engaged communities that celebrate our passion for great beer and bring people together by blending creativity, strategy, and a deep understanding of social culture.

Additionally, you’ll leverage your skills in data visualization and reporting to translate performance metrics into actionable insights, helping the team understand what’s working, what’s not, and where the biggest opportunities lie.

JOB RESPONSIBILITIES
- Actively manage and respond to consumer comments, questions, and direct messages to foster a positive brand presence and build relationships.
- Plan and schedule content aligned with campaigns and cultural moments, ensuring relevance and timeliness.
- Provide guidance on fit-for-format best practices to support the development of optimized, engaging social media assets (including video, static, etc.).
- Utilize social listening tools to monitor brand sentiment, track relevant conversations and uncover insights to inform strategy.
- Create detailed reports on social media performance, using analytics to track progress and refine/optimize strategies.
- Use influencer management tools to vet influencers that align with brand values and campaign objectives.
- Keep a finger on the pulse of emerging social media trends, platform updates, and cultural moments to identify opportunities for the brand to join relevant conversations based on passion points.

JOB QUALIFICATIONS
- Bachelor’s degree or college diploma preferably in marketing, business communications or advertising is an asset.
- 1-2 years of hands-on experience working in social media, preferably in a brand or agency setting. Experience in PR is an asset.
- Solid understanding of social media platforms (Instagram, TikTok, Facebook, etc.) and creative best practices for content planning, engagement, and community growth.
- Strong ability to analyze social media data & KPIs, extract actionable insights, and set benchmarks to evaluate campaign and content performance.
- Experience with social media management and listening tools such as Emplifi, Brandwatch, or similar platforms.
- Demonstrates genuine enthusiasm for social media platforms, trend-spotting, and emerging cultural moments.
- Ability to thrive in a fast-paced, dynamic environment with strong multitasking, organizational and ownership skills while working collaboratively with internal & external stakeholders.

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that p

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