Entrepreneur Enablement Specialist

2 months ago

Calgary, Canada ATB Financial Full time

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID).

Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:
Impact in action: No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.

Thrive together: We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.

Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.
- About the roleAs ATB’s next Entrepreneur Enablement Specialist for the Entrepreneurial Growth Team, you will help further differentiate ATB in Alberta’s entrepreneurial ecosystem. Reporting to the Senior Leader of Entrepreneur Enablement, you will be responsible for creating, executing and supporting experiences that meet the educational needs of Alberta’s entrepreneurs through all stages of their business journey. The primary focus of the Entrepreneurial Growth Team is to establish ATB as THE bank of choice for Alberta businesses.
- This is a 12 month term opportunity._
- Accountabilities- Schedules and manages work flowing through internal partners such as the marketing, communications, and brand teams.
- Ideates, creates, reviews and publishes new content, digital tools and resources to some digital channels.
- Ensures communication across all channels remains consistent, relevant and aligned to the entrepreneur journey and ATB brand voice and guidelines.
- Plans for and executes ATB’s entrepreneur newsletter, including reporting on key results.
- Monitors performance of programs, content and channels, and drives continuous improvement.
- Translates digital marketing and content strategies into recommendations for social media plans, accompanying creative and graphic elements, etc.
- Creates and executes social media posts. This will include writing social copy, curating content, and basic graphic design, where applicable.
- Skills, experience & requirementsAccreditation:

- A university degree in marketing, communications, business, or equivalent

Experience and skill requirements:

- At least 5 years of experience in marketing, web content & digital experience
- Direct experience with Hubspot content management systems (CMS), or other like-CMS and marketing platforms
- Knowledge of digital marketing and social media to drive content and program engagement
- Strong project management skills, successfully managed multiple projects simultaneously
- Exceptional collaboration and communication skills
- Experience with website and social media data, key metrics and reporting
- Understanding of SEO best practices and tactics considered an asset
- Expertise in light graphic design considered an asset
- Experience with video scripting and/or filming and/or creation for social and educational content considered an asset
- Financial services experience is an asset

Don’t meet all the requirements on the list?

We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Progressive Aboriginal Relations program created by the Canadian Council for Aboriginal Business.

What happens next?

Stay in touch
We’re excited that you’re interested in a career with ATB. Follow us on LinkedIn, Facebook and Instagram to learn more about what our team is up to.

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