National Field Activation Manager

7 months ago

Oakville, Canada PMA Canada Full time

**About Peter Mielzynski Agencies LTD “PMA” and the Mission**
- PMA Canada’s Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as ‘Agents for Growth’ focused on three core areas of People, Partnerships and Performance. We represent an enviable portfolio of leading premium spirits, wines and beer brands. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day, we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers._

**Company Values**

Professionalism: Show proper preparation, responsiveness, accountability, and responsibility for their actions. Improves self through personal development. Conduct themselves with honesty, ethics, and integrity.

Leadership: Energize employees and provide a path to career success, company objectives and growth. Display a conscientious work ethic, coach, and mentor staff, be proactive and not reactive to potential issues.

Creativity: Show initiative to succeed, share ideas, opens to change, and learn from successes and failures.

Enthusiasm: Bring energy, passion, positive attitude and demonstrate strong commitment to PMA

**About the On-Premise National Field Activation Manager, Jägermeister Role**

The role of the National Field Activation Manager, Jägermeister, is to oversee the On Premise and Retail marketing programs across Canada. This role will lead a team of On Premise and Retail focused employees across BC, Ontario and Quebec, with the objective to deliver superior sales performance on all Jägermeister brand programming in market. This role will lead the planning, roll out and execution of national Jägermeister sales / brand programs, working together with the PMA Sales Team and Key Account Managers. This role includes strong interaction with the PMA and Jägermeister leadership teams, while providing excellent communication and ensuring effective account management across all provinces.

**Key Deliverables**

**Commercial Brand Planning & Results**
- Contributes towards On-Premise and Retail components of annual Brand Plans, supporting the Marketing Manager
- Building national commercial programs with the Brand team and leading the launch of each program with PMA Sales
- Collaborates with Trade Marketing Managers and PMA Sales to execute our programs in-market to our brand standards
- This will be measured by brand depletions (sales) and market share

**Support the Sales Team**
- Lead the ordering, creation and allocation of all On Premise and Retail support tools, including Point of Sale materials, as well as our Jägermeister Cooling Devices
- Work together with PMA Sales and Key Accounts to have a pulse on the market needs, as you will be the team’s resident sales expert, having a pulse on what is going on for sales in each market.

**Field Activation Team Leadership**
- Manage and provide guidance to the three regional Jägermeister Field Activation Manager direct reports
- Employ best practice and local strategies across the team of Field Activation Managers in order to foster brand advocacy, winning over the bar trade and consumer influencers

**Report Regularly on Progress and Outcomes**
- Lead monthly progress reports on sales programs by market
- Consolidate activity reports from Regional Field Activation Managers
- Support the Senior Brand Manager with bi-weekly reporting

**Financial Management**
- Responsibly manage assigned budgets and expenditures within guidelines and procedures
- Understand sponsorship opportunities and communicate values as well as return on investment
- Timely submission of expense reports and activity costing estimates
- Other duties as required.

**Core Competencies**

Achievement Motivation: A clear drive to succeed, great outlook and sense of responsibility

Sales DNA: Entrepreneurial individual who demonstrates the ability to understand our customers and translate day to day wins into measurable results

Organization and time management: Ability to prioritize and manage time efficiently

Flexibility: Ability to adapt to different situations and shift strategies in order to me meet different type of challenges

Brand Passion: Brings the brand essence and positioning to life and creates genuine advocacy throughout the local trade

Consumer Centricity: Target Consumer Understanding

Interpersonal Effectiveness: Effective Timely & Relevant 2 Way Communication | Persuasive

Judgment & Decision Making: Growth Mind set | Learn from Outcomes

Budget Management & ROI: Strategic investment and spend the budget.

**Qualifications**
- Post-secondary degree in related field, preferably in Business administration or Marketing
- 3 - 5 years industry experience in a management position
- Keen knowledge of spirits business and its practices; extensive category knowledge is a definite plus
- Excellent communication and presentation skills
- Experience with On-Premise and Retail key acco

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