Google Ads Specialist

6 months ago

Edmonton, Canada Inbound Squad Full time

Inbound Squad is a marketing agency in Edmonton, Alberta, specializing in digital and inbound marketing services in the dental and healthcare industry. We are looking for a dynamic and experienced Google Ads Specialist with web development and CRM experience to join our team

As a Google Ads Specialist with web development and CRM experience, you will be responsible for creating and optimizing Google Ads campaigns, developing and maintaining landing pages and client websites, and managing client CRM systems to ensure effective customer relationship management.

**Key Responsibilities**:

- Develop, implement, and manage Google Ads campaigns to drive qualified traffic and maximize conversions across various platforms and networks
- Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance and ensure cost-effectiveness
- Manage Google Ads budget and resources effectively to achieve desired outcomes
- Monitor and analyze campaign data and metrics to identify trends and insights, and continuously refine strategies to improve ROI
- Prepare quarterly Google reports and provide recommendations to clients and management
- Design, develop, and maintain our company and client websites to ensure a positive user experience
- Manage website development projects from conception to completion, including design, coding, integration of third-party tools and plugins, web hosting, and DNS management.
- Ensure website functionality and responsiveness across different browsers and devices, and implement SEO best practices to improve organic search rankings
- Collaborate with internal team members to produce ad creatives, develop landing pages and website content that align with campaign objectives and enhance user experience
- Monitor and maintain our CRM system, including data entry, segmentation, and customization of workflows and reports to support sales and marketing efforts
- Provide training and support to internal users on CRM usage and best practices, and troubleshoot any technical issues or system integrations
- Stay up-to-date with industry trends, tools and best practices in Google Ads, web development, and CRM to recommend innovative strategies and solutions
- Collaborate with other team members and external agencies as needed to ensure integrated marketing campaigns and initiatives

**Qualifications**:

- Bachelor's degree in Marketing, Computer Science, or related field; advanced degree or certifications (e.g., Google Ads, HubSpot) a plus
- Proven experience managing Google Ads campaigns with a track record of driving measurable results and optimizing for ROI
- Strong web development skills, including proficiency in HTML, CSS, and JavaScript, and experience with content management systems (e.g., WordPress, Wix)
- Experience with CRM systems (e.g., Salesforce, HubSpot) and proficiency in data management, customization, and reporting
- Excellent analytical skills and the ability to interpret data and trends to make informed decisions and recommendations
- Excellent written and verbal communication skills, with the ability to create engaging ad copy and communicate effectively with internal and external stakeholders
- Exceptional project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
- Detail-oriented mindset with a focus on quality and accuracy in all deliverables
- Proactive, self-motivated self-starter with a strong work ethic, passionate about learning and staying updated on industry best practices and trends, able to work independently and collaboratively
- Familiarity with Microsoft Office, Google Workspace and project management tools such as Notion
- Knowledge of Google Analytics, Google Ads reporting tools such as Databox
- Ability to work cohesively with team members and quickly adapt within a constantly changing work environment
- High level of organization and attention to detail

**Additional Qualifications**:

- A strong level of professionalism
- Willingness to learn and improve
- Team-based mindset, and a positive, innovative problem-solving approach to project challenges
- NO FREELANCERS PLEASE
- Working days: Monday to Friday (9:00 am - 3:30 pm)

**Benefits**:

- Company events
- Dental care
- On-site parking

Schedule:

- Monday to Friday

Application question(s):

- Are you currently located in Edmonton and able to reliably commute to our location in Edmonton, AB T6W 4H8 for this job?
- Are you available to work in person Monday to Friday from 9:00 AM to 3:30 PM?

**Experience**:

- Google Ads: 1 year (required)
- Website Development: 1 year (required)
- CRM: 1 year (required)

Work Location: In person

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