PPC Specialist

4 months ago

Edmonton, Canada BubbleUP Marketing Full time

Does planning and launching a new campaign bring a smile to your face? Are your dreams filled with media buying and bidding? Does the idea of tying an online campaign to a brand strategy and the words “conversion optimization” make you tingle with excitement? If so, then we want to hear from you.

We are currently hiring an **experienced PPC Specialist** who knows what it takes to grow an online community and understands how to build and convert a digital audience for a variety of clients and industries (this is also code for never a dull day). This role may be eligible for advancement opportunities within the company.

Now for the important stuff - who we are :) At BubbleUP, we value transparency, honesty and fun. We laugh A LOT and work hard at the same time. If you enjoy an impromptu Nerf gun war, being in a client meeting and watching a co-worker ride by on our Google bike and a selection of great coffee, lattes, and teas, we encourage you to read the boring stuff below

**Key Responsibilities**
- Set up, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, Facebook Ads, etc.).
- Monitor and adjust bids to maximize return on investment (ROI).
- Conduct A/B testing to determine the most effective ad copy and landing pages.
- Ability to write clear and accurate ad copy as needed
- Develop and execute PPC strategies that align with client goals and objectives.
- Manage 30-40 PPC accounts and corresponding campaigns across a variety of channels
- Perform keyword research to identify target keywords, analyze performance and adjust bid strategies to optimize exposure (placement, device, geographic, demographic, etc.) (add PPC keywords and negative keywords)
- Perform daily account management and review of PPC client accounts
- Budget management, allocate, track and manage budgets effectively across campaigns.
- Track KPIs to assess performance and pinpoint issues
- Suggest and/or develop new campaigns to improve CRO
- Create and manage retargeting campaigns
- Dominate keyword selection and audience targeting
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients, analyzing trends, goals, opportunities, and other key performance indicators
- Participate in and lead internal production meetings
- Maintain close partnerships with PPC ad platforms and vendors
- Stay on top of search engine and PPC industry trends
- Communicate with clients to understand their goals and provide updates on campaign performance.
- Collaborate with other team members, such as SEO specialists, content creators, and web developers, to ensure cohesive marketing strategies.
- Other duties and responsibilities as assigned

**Experience / Requirements**
- 3-5 years experience with managing and planning - Google Analytics, Google AdWords, and Facebook Business is required
- 3-5 years experience managing all channels of Social Media is required
- Post Secondary education in business or marketing is an asset
- Ability to make decisions and take ownership of those decisions
- Strong interpersonal skills, listening skills, and an articulate presenter
- Excellent proficiency in written and verbal English
- Analytical, research and problem-solving skills
- Experience managing multiple PPC Ad accounts simultaneously
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience with time management, marketing agencies and/or productivity software
- In-office working availability option for hybrid upon meeting KPI’s (West Edmonton)
- Google AdWords Certification (mandatory)
- Google Analytics 4 Certification (mandatory)

**Why choose BubbleUP?**
- 40-hour work week (Monday to Friday)
- Paid Time Off (PTO), Flex Time
- Work-Life Balance
- Health & Dental Benefits
- RRSP Matching
- Snacks & Beverages
- Free Parking
- Professional Development
- Company Events

In closing, if you have a fearless personality, boundless optimism, and a desire to make the digital marketing world a better place, send us your best Keyword Strategy about yourself (oh, and attaching your resume won’t hurt either).

BubbleUP Marketing is an equal-opportunity employer.

**Job Types**: Full-time, Permanent

Pay: $64,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- RRSP match
- Vision care

Schedule:

- Monday to Friday

**Experience**:

- PPC: 3 years (required)

Licence/Certification:

- Google AdWords Certification (required)
- Google Analytics Certification (required)

Work Location: In person

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