Google Ads, Web Development

6 months ago

Edmonton, Canada Inbound Squad Full time

Inbound Squad is a marketing agency in Edmonton, Alberta, specializing in digital and inbound marketing services in the dental and healthcare industry. We are looking for a dynamic and experienced Google Ads, Web Development & CRM Specialist to join our team

As a Google Ads, Web Development & CRM Specialist, you will be responsible for creating and optimizing Google Ads campaigns, developing and maintaining client websites, and managing client CRM systems to ensure effective customer relationship management.

**Key Responsibilities**:

- Develop, implement, and manage Google Ads campaigns to drive qualified traffic and maximize conversions across various platforms and networks
- Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance and ensure cost-effectiveness
- Manage Google Ads budget and resources effectively to achieve desired outcomes
- Monitor and analyze campaign data and metrics to identify trends and insights, and continuously refine strategies to improve ROI
- Prepare quarterly Google reports and provide recommendations to clients and management
- Design, develop, and maintain our company and client websites to ensure a positive user experience
- Manage website development projects from conception to completion, including design, coding, integration of third-party tools and plugins, web hosting, and DNS management.
- Ensure website functionality and responsiveness across different browsers and devices, and implement SEO best practices to improve organic search rankings
- Collaborate with internal team members to produce ad creatives, develop landing pages and website content that align with campaign objectives and enhance user experience
- Monitor and maintain our CRM system, including data entry, segmentation, and customization of workflows and reports to support sales and marketing efforts
- Provide training and support to internal users on CRM usage and best practices, and troubleshoot any technical issues or system integrations
- Stay up-to-date with industry trends, tools and best practices in Google Ads, web development, and CRM to recommend innovative strategies and solutions
- Collaborate with other team members and external agencies as needed to ensure integrated marketing campaigns and initiatives

**Qualifications**:

- Bachelor's degree in Marketing, Computer Science, or related field; advanced degree or certifications (e.g., Google Ads, HubSpot) a plus
- Proven experience managing Google Ads campaigns with a track record of driving measurable results and optimizing for ROI
- Strong web development skills, including proficiency in HTML, CSS, and JavaScript, and experience with content management systems (e.g., WordPress, Wix)
- Experience with CRM systems (e.g., Salesforce, HubSpot) and proficiency in data management, customization, and reporting
- Excellent analytical skills and the ability to interpret data and trends to make informed decisions and recommendations
- Excellent written and verbal communication skills, with the ability to create engaging ad copy and communicate effectively with internal and external stakeholders
- Exceptional project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
- Detail-oriented mindset with a focus on quality and accuracy in all deliverables
- Proactive, self-motivated self-starter with a strong work ethic, passionate about learning and staying updated on industry best practices and trends, able to work independently and collaboratively
- Familiarity with Microsoft Office, Google Workspace and project management tools such as Notion
- Knowledge of Google Analytics, Google Ads reporting tools such as Databox
- Ability to work cohesively with team members and quickly adapt within a constantly changing work environment
- High level of organization and attention to detail

**Additional Qualifications**:

- A strong level of professionalism
- Willingness to learn and improve
- Team-based mindset, and a positive, innovative problem-solving approach to project challenges
- NO FREELANCERS PLEASE
- Working days: Monday to Friday (9:00 am - 3:30 pm)

**Benefits**:

- Company events
- Dental care
- On-site parking

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Edmonton, AB T6W 4H8: reliably commute or plan to relocate before starting work (preferred)

**Experience**:

- Google Ads: 1 year (preferred)
- Website Development: 1 year (preferred)

Work Location: In person

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