Digital Marketing Specialist

5 months ago

Edmonton, Canada AutoCanada Inc. Full time

**Digital Marketing Specialist**
**AutoCanada Home Office**

**Edmonton, Alberta**

**What's in it for you?**
- Competitive pay plans, bonus opportunities, and a motivated group of AutoCanada employees to work alongside
- Medical, dental and vision insurance
- Prescription insurance that can discount purchases up to 80%
- Paid holiday time for full time AutoCanada employees
- Employee Vehicle Purchase & Service programs
- Health & wellness programs for assistance with counseling, physicals, and more
- Paid professional development and the opportunity to grow your career
- The chance to be part of an exciting, growing company that operates in Canada and the United States

**You are responsible for**:

- Collaborating in the creation of Paid Digital Media strategies, budgets, and plans for all Facebook and Google Advertising
- Creating marketing copy, optimizing, and executing the day-to-day set-up of digital marketing campaigns
- Having a deep understanding of Paid Search marketing including PPC campaigns, keyword planning, and how SEM & SEO drive growth
- Researching and analyzing competitor advertising links and SERP results
- Performing keyword research to identify and prioritize opportunities to increase search engine results pages results
- Managing and optimizing all Facebook ads to maximize lead generation based on the effectiveness at the dealership level
- Utilizing Marketing Analytics, Google Analytics, optimization schedules and vendor-specific dashboards to monitor and improve campaign performance
- Creating relevant, effective, and accurate copy to improve lead generation
- Collaborating with our graphics team on creating campaign assets for the purpose of A/B testing
- Working with our digital platform liaisons to stay up to date on all social media tools and developments, including new ad formats, releases, beta tests, etc.

**Your capabilities**:

- 2-3 years in Paid Digital Marketing with a focus on generating leads and online traffic using Facebook and Google ads
- Expert understanding of Facebook, Instagram, and Google Ads/Analytics/Tag Manager
- Accomplished at using Google Ads for Search Engine Marketing
- Extensive experience managing and optimizing campaigns that translate into leads and sales
- Proficient knowledge of online measurement and performance indicators, ability to analyze campaign data and discern insights
- Google Ads certification, Advanced Google Analytics certification, and Facebook Blueprint
- Strong writing skills for ad copy
- You are adaptable and a quick learner, who can get stuff done yourself and use other team members proactively when you need help
- You are organized and a stickler for details
- You can work on your own and don’t need to be hand-held through your daily tasks
- You are comfortable talking to people and know how to discuss data and results
- You have an ability to juggle a whole bunch of jobs at once and can sort out what is a priority and what is not
- You are up to date with the latest digital advertising trends and best practices in internet marketing

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