Performance Marketing Specialist

2 months ago

Calgary, Canada Helcim Full time

**ABOUT HELCIM**

Helcim was founded with a mission at heart: to be the world’s most loved payment system. We believe that by offering small businesses in North America a decidedly human payment solution where it is easier to sign up and use while being transparent and affordable, we can empower them to grow and prosper. Simply put, helping small businesses thrive is at the very core of our business model, and we think that’s a great way to do business.

From the very start, we knew that we wanted to be different from every other credit card processor out there. We want the merchants we serve to feel supported and see us as a trusted partner rather than simply just another “cost of doing business.” We are relentless in our pursuit to provide a radically transparent and honest payments solution that flat out saves business owners money, all while treating them like human beings.

**THE POSITION**

The Performance Marketing Specialist will lead the charge in developing, implementing, and optimizing paid advertising strategies across multiple digital channels. This role requires a deep understanding of the payment processing industry and how to effectively drive high-quality traffic that converts into customers. You’ll collaborate with the marketing and sales teams to ensure campaigns align with company goals and deliver exceptional ROI.

**A SUCCESSFUL CANDIDATE WILL LOOK AFTER;**
- **Paid Media Strategy**: Collaborate on comprehensive paid media campaigns (Google Ads, Facebook, LinkedIn, and other relevant platforms) to drive acquisition, engagement, and retention.
- **Campaign Management**: Oversee the creation, monitoring, and optimization of all paid advertising initiatives, ensuring campaigns are delivered on time and within budget.
- **Audience Targeting & Segmentation**: Use data to refine audience targeting, leveraging insights from the payment processing industry to reach businesses that need our solutions.
- **Conversion rate optimization**:Work with our marketing operations team to optimize the website for lead generation and conversions.
- **Ad Copy & Creative Development**: Work closely with the design and content teams to produce compelling ad creatives and persuasive copy that resonates with key audiences.
- **A/B Testing & Optimization**: Continuously test and refine ads, landing pages, and audience segments to improve performance and drive conversions.
- **Analytics & Reporting**: Track, analyze, and report on key performance metrics (CPC, CPA, ROAS, CTR) to provide actionable insights and recommendations.
- **Market Research**: Stay updated on industry trends, competitor activities, and emerging platforms to ensure campaigns remain innovative and competitive
- **Collaboration**: Partner with the product, sales, and broader marketing teams to ensure cohesive messaging and strategy across channels.
- Budget Management: Monitor and manage the paid media budget, ensuring maximum efficiency and ROI across campaigns

KEY COMPETENCIES
- 5+ years in a performance marketing or paid advertising role, ideally within a B2B tech or fintech environment.
- Expert knowledge of Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, and other paid platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategy.
- Understanding of the payment processing landscape, key audiences, and the customer journey.
- Experience with analytics and reporting tools like Google Analytics, SEMrush, or similar platforms.
- Ability to craft persuasive, engaging ad copy and visuals that connect with target audiences.
- Proven track record of driving measurable growth and delivering on KPIs
- Meticulous approach to campaign setup, budget management, and reporting.
- Strong interpersonal skills and a collaborative spirit with the ability to work cross-functionally.

**HELCIM CULTURE IS;**

Being builders: We build things ourselves and we build them well. We use technology and our creativity to overcome challenges that would seem beyond the capability of a company our size. We improve what is already there, invent our way out of problems and we never stop dreaming of better.

Choosing the harder path: We believe that the right decisions are usually the harder ones, so we embrace the challenge and endure when others quit. We choose what is difficult because it is more rewarding in the long-term, and makes us resilient, so that we not only survive but thrive.

Creating trust: We earn trust by striving to be our best selves every day and by lifting those around us. We recognize that trust is hard to earn, easy to lose and is tested continuously over time, so we make trust our way of life.

Contributing to a company of many: We are stronger because of our collective passion, diversity, and fellowship. We believe only great teams can accomplish great things, and we ask the very best of each other. Together we create our own future.

**WORKING AT HELCIM**

Joining Helcim means jo

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