Marketing Coordinator

6 months ago

Ottawa, Canada Canadian Institute for Health Information Full time

**Category**
- Communications

**City**
- Ottawa, Toronto, Ontario, Canada
- Marketing Coordinator
- Who we are
- We are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada's health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada's health care systems.

CIHI is recognized as an exceptional place to work that embraces diversity, respect, integrity, collaboration and innovation. Learn about our Equity, Diversity and Inclusion Strategy and the work being done to create a more inclusive and welcoming organization by focusing on how we learn, govern and practise.

At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include
- HOOPP Pension Plan (Defined Benefits Pension)
- Retirement Planning Program
- Generous vacation days for permanent and long-term contracts
- Work-life balance
- Career Planning Program
- Learning and Professional Development Program
- Flexible benefits program from your first day on the job for permanent and long-term contracts

Why is this role important?
- This position will be responsible for planning, executing and monitoring activities to increase awareness, engagement and growth amongst our health care community. They will collaborate with external stakeholders and various internal teams to support the development and implementation of multiple marketing strategies and campaigns that effectively communicate CIHI’s value proposition to healthcare professionals, stakeholders, and clients.
- What you'll do
- 1. Assist the Corporate Marketing Team in the development of marketing materials and communications that are tailored to CIHI’s target audiences and aligned with CIHI’s corporate strategic goals and priorities.- 3. Helps coordinate and execute digital awareness campaigns with partner agency. Monitor and report on performance of marketing campaigns. Use campaign key findings to make informed decisions and continually improve marketing efforts.
- 4. Work alongside Sponsorship and Events to plan and coordinate virtual and in person events, such as webinars, conferences and workshops. Support event logistics, including promotion, registration and post event follow up engagement.
- 5. Work closely with CIHI’s internal stakeholders to develop marketing material for stakeholder engagement opportunities. Ensure consistent brand message across all materials.
- 6. Foster relationships with industry partners and influencers.
- 7. Assumes responsibility for other duties as assigned.
- What you'll bring to the table
- Undergraduate degree in marketing, business administration, marketing research or related field.
- 1-3 years' experience in Marketing coordination to effectively develop and implement marketing strategies and campaigns.
- Strong written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Experience with Google Analytics, Web Content Management and SharePoint.
- Proficiency in Microsoft Office tools and collaboration tools.
- Understanding of the benefits of developing and using customer personas.
- Understanding of marketing analysis principles and the engagement lifecycle.
- Strong interpersonal skills and ability to excel in a team environment including demonstrating initiative and taking ownership of work.
- Strong attention to detail and commitment to quality with the ability to multi-task.
- Fluency in both official languages is an asset.

Closing StatementEmployment Equity
- At CIHI we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs._

Coordonnateur du marketing
- Notre organisation
- Notre organisation regroupe des leaders d'opinion de l'industrie qui sont passionnés par les données et veulent faire bouger les choses dans le domaine de la santé. À titre d'organisme autonome et sans but lucratif, nous collaborons avec nos partenaires pour fournir de l'information essentielle sur les systèmes de santé au pays, favorisant la prise de décisions éclairées qui visent à améliorer la santé des Canadiens. À titre d'employé de l'ICIS, vous jouerez un rôle déterminant dans l'évolution du système de santé canadien.

L'ICIS offrons un milieu de travail exceptionnel qui favorise la diversité, le respect, l'intégrité, la collaboration et l'innovation. Renseignexz-vous sur notre strategie sur l'équité, la diversité et l'inclusion et les efforts que nous déployons pour créer un environnmenent

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