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Marketing Coordinator

6 months ago

Ottawa, Canada Dian Motors Inc Full time

Key Responsibilities:

- Develop and execute innovative social media and digital marketing strategies that promote our brand, enhance engagement, and drive business growth in the powersports industry.
- Manage and maintain our social media presence across various platforms, including Facebook, LinkedIn, Instagram, and more, ensuring consistent messaging and engaging content.
- Create compelling and visually appealing content, including text, images, and videos, that effectively communicates the spirit and excitement of the powersports industry to our target audience.
- Employ social media analytics tools to track performance, analyze data, and identify trends and insights for continuous improvement of our digital marketing efforts.
- Monitor and respond to social media inquiries, comments, and reviews in a timely and professional manner, maintaining a positive brand image and fostering customer engagement.
- Utilize CRM apps like SalesForce to analyze customer data, develop targeted marketing campaigns, and optimize our digital marketing strategies based on valuable insights.
- Stay up-to-date with industry trends and emerging technologies in social media and digital marketing, providing recommendations for new opportunities and innovative approaches.
- Develop and manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking, to maximize ROI and drive lead generation.
- Cultivate partnerships and collaborations with influencers and powersport organizations to expand our reach, build brand awareness, and establish our position as a leader in the powersports industry.
- Ensure compliance with industry regulations, privacy policies, and ethical guidelines in all social media and digital marketing activities.

**Requirements**:

- Social Media Certificate and/or Digital Business Marketing is preferred. Relevant certifications and training in social media marketing or digital marketing will also be considered.
- Proven work experience as a Social Media/Digital Marketing Coordinator/Intern, or a similar role, preferably in the powersports industry or a related field.
- Deep knowledge and understanding of social media platforms, including Facebook, X (formerly Twitter), LinkedIn, Instagram, YouTube, and emerging platforms, and their best practices for brand promotion and engagement.
- Proficiency in using social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, Google Analytics, and Facebook Ads Manager.
- Strong written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms and target audiences.
- Proficiency in graphic design tools such as Adobe Photoshop or Canva is a plus.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize social media and digital marketing campaigns.
- Strong organizational and project management skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
- Self-motivated and proactive, with a passion for keeping up with industry trends and advancements in social media and digital marketing.

Join our dynamic team at DIAN Motors., and contribute to our success as a leader in the power sports industry. Located in Ottawa, ON. To apply, please submit your resume and a cover letter outlining your qualifications and passion for the role.

Note: This job description is intended to outline the general nature and level of work performed by employees in this role. It is not an exhaustive list of all responsibilities, duties, and skills required for the position.

**Job Types**: Permanent, Full-time

**Salary**: From $40,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- Paid time off

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay
- Overtime pay

Ability to commute/relocate:

- Ottawa, ON K1V 1C1: reliably commute or plan to relocate before starting work (required)

Work Location: In person