Marketing Business Development Representative

4 weeks ago

Richmond Hill, Canada ProLytics Consulting Group Full time

Location: Hybrid (Option to work out of Richmond Hill, ON office) / RemoteType: Full-TimeReports to: Head of Business DevelopmentAbout ProLyticsProLytics is a consulting firm specializing in financial transformation and Corporate Performance Management (CPM). As a top implementation partner of the leading solutions on the market, we help finance and operations modernize their planning and analysis processes. We work with all client segments (SMB, mid‑market, and enterprise) across all industries including legal, manufacturing, retail, and professional services.Roles and ResponsibilitiesWe’re looking for a highly motivated Marketing Business Development Representative (BDR) to join our growth team. This role bridges marketing and sales—owning top‑of‑funnel outreach, qualifying inbound interest, and ensuring follow‑up from events and campaigns is timely and effective. You’ll also help support the execution of our marketing calendar, working closely with leadership to drive pipeline growth.What You’ll DoOutbound ProspectingConduct cold and warm outreach via email, phone, and LinkedIn to generate new qualified opportunities.Personalize outreach based on industry, use case, or previous engagement with ProLytics or our partners.Build and manage target contact lists using CRM, LinkedIn, etc.Inbound & Campaign Follow-UpRespond to inbound requests from website forms, webinars, Azure Marketplace, and email campaigns.Follow up on marketing campaigns, newsletters, and social content with targeted outreach.Qualify leads and schedule discovery calls for the Account Executive team.Event SupportSupport pre‑event prospecting and post‑event follow‑ups for industry events and Vena conferences.Track and report on event lead engagement and conversions.Assist in coordinating event logistics and communications.Marketing CoordinationHelp maintain and update the ProLytics marketing calendar across blog posts, newsletters, campaigns, and events.Collaborate with the Marketing team on drafting outreach templates, social copy, and follow‑up messaging.Monitor LinkedIn and other channels to support engagement and identify trends.What We’re Looking For1–3 years in a BDR, SDR, or marketing/sales coordination role.Strong written and verbal communication skills.Self‑starter with excellent time management and follow‑through.Comfortable with outbound outreach and CRM tools (e.g., HubSpot, Salesforce, Apollo).Bonus: experience with SaaS, financial planning software, or consulting services.Why ProLyticsWork with a fast‑growing, high‑impact team in the CPM and finance transformation space.Collaborate directly with leadership and see your impact on pipeline and growth.Competitive salary, bonus potential, and opportunities for career growth.To apply, email your resume to mhockley@prolyticsgroup.com or message us directly on LinkedIn.We look forward to hearing from you #J-18808-Ljbffr

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