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Senior Brand Manager

2 months ago

Mississauga, Canada CPG Connect Full time

Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: July 29, 2024

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Job Description

Are you a creative and passionate marketer? Do you want the opportunity to play a key role in building brands nationally while working on widely recognized and well-established brands? The Senior Brand Manager will be responsible for developing and implementing comprehensive brand strategies that drive brand growth, market share, and customer loyalty. This role involves leading cross-functional teams, managing brand budgets, and ensuring brand consistency across all marketing channels. The ideal candidate will have a strong background in brand management, a deep understanding of consumer behavior, and a passion for building and nurturing brands.

At CBP, our proven success has been driven by a long history of tradition, our company’s culture of collaboration, family values, transparency, and accountability. We are a 3rd generation, 78-year-old family-run food distributor that services the Canadian retail, industrial, and foodservice channels nationally. As we grow together, we learn together and we win together. Our success has always been driven by the collective skills and ideas of our team. We value work/life balance, diversity & inclusion, and of course, enjoy bringing people together through food

HERE’S A TASTE OF WHAT YOU’LL BE DOING

  • Brand Strategy Development: Create and execute brand strategies that align with company goals and market opportunities.
  • Market Analysis: Conduct thorough market research and analysis to identify trends, opportunities, and competitive insights.
  • Campaign Management: Plan, develop, and execute multi-channel marketing campaigns to enhance brand awareness and engagement.
  • Budget Management: Manage brand budgets, ensuring efficient allocation of resources and maximizing ROI.
  • Planning and Budget Management: Participate in the development of brand plans that include identifying growth opportunities/channel development, communication strategies, and in-store programs, leading projects in these areas, ensuring effective and efficient delivery, on time and within budget.
  • Stakeholder Collaboration: Work closely with sales, marketing, and other internal teams to ensure cohesive brand messaging and execution.
  • Performance Tracking: Monitor and analyze brand performance metrics, adjusting strategies as needed to achieve targets.
  • Brand Consistency: Ensure consistent brand messaging and visual identity across all marketing materials and channels.
  • Customer Engagement: Develop strategies to engage and build strong relationships with customers through collaboration with our sales team.

YOUR RECIPE FOR SUCCESS

Required

  • Must have 5+ years of Brand Management experience within the Canadian CPG industry.
  • Understanding of business management responsibilities within the Canadian grocery industry (experience in trade fund management, analytical skills as examples).
  • Analytical thinker, strategic problem solver, organizational & time management skills.
  • Ability to analyze data and synthesize key performance drivers for the leadership team, with a bias for action to address issues.
  • Effective communicator across internal departments, as well as with external partners and clients.
  • Entrepreneurial spirit with the drive and passion to succeed.
  • Strong working knowledge of PC applications including MS Office (Outlook, Excel, Word & PowerPoint).
  • Excellent communication and persuasion skills, combined with strong leadership and interpersonal skills.
  • Proven project management ability with a bias for action.

At CBP, our culture is at the heart of our company. We offer a comprehensive benefits package including health insurance, retirement plan, and adjusted work hours. All benefits are subject to change. CBP is an equal opportunity employer.

All interested applicants are asked to please forward their resume and covering letter to careers@cbpowell.com. Only those applicants that are being considered for the role will be contacted; however, we thank all applicants for their interest in this role.

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