Brand Manager

4 months ago

Mississauga, Canada Snaplii Full time

**About Snaplii**

Snaplii is a leading Digital Wallet platform that has redefined the way Users and Merchants engage for more efficient communication. Our platform offers value-added features, including secure credit card payments, a curated list of favourite merchants, cash-back card options, data-driven marketing solutions, and a thriving gift card business. These offerings allow us to deliver the best in-store and online shopping experience to Users and empower Merchants with a higher level of brand loyalty. As we expand our operations and introduce new functionalities, Snaplii aims to become the go-to digital wallet for people across North America.

**About the Role**

**Key Responsibilities**

**Brand Strategy Development**:

- Develop and execute comprehensive brand strategies to achieve Snaplii’s short-term and long-term business objectives.
- Conduct market research to understand customer preferences, market trends, and competitive landscape.
- Define brand positioning, messaging, and overall strategy to ensure brand consistency across all channels.

**Team Leadership and Management**:

- Lead and manage the Marketing Team, including customer acquisition, content, and design departments.
- Set clear goals, provide strategic direction, and ensure alignment with Snaplii’s brand objectives.
- Foster a collaborative, innovative, and high-performance culture within the team.
- Oversee the hiring, training, and professional development of team members.

**Integrated Marketing Campaigns**:

- Plan, execute, and oversee multi-channel marketing campaigns, ensuring they align with the brand strategy.
- Work closely with the customer acquisition, content, and design teams to create compelling and cohesive campaigns.
- Ensure all campaigns are data-driven, measuring and optimizing performance to maximize ROI.

**Product and Brand Alignment**:

- Collaborate with product development teams to ensure new product launches and updates align with the brand strategy.
- Develop go-to-market strategies for new products, ensuring effective communication of features and benefits.
- Monitor product and campaign performance, making recommendations for improvements as needed.

**Brand Communication and PR**:

- Develop and maintain relationships with media, influencers, and strategic partners.
- Oversee all PR activities, including press releases, media engagements, and events.
- Ensure all external communications consistently reflect Snaplii’s brand voice, values, and positioning.

**Budget and Resource Management**:

- Develop and manage the brand’s marketing budget, ensuring efficient allocation of resources.
- Monitor spending and adjust strategies to ensure the best possible return on investment.
- Report on budget performance regularly, providing insights and recommendations.

**Brand Performance Monitoring**:

- Track and analyze key brand performance metrics, including brand health, market share, and customer engagement.
- Conduct regular brand audits and competitive analyses to identify opportunities and challenges.
- Provide actionable insights to senior management, guiding future brand strategy decisions.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or a related field;
- Proven experience as a Brand Manager or in a similar role, preferably within the technology or finance sector.
- Strong understanding of marketing principles and brand management.
- Excellent analytical skills and the ability to interpret complex data.
- Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, Adobe Creative Suite).
- Exceptional communication and interpersonal skills.
- Creative mindset with a strategic approach to problem-solving.
- Ability to work independently and as part of a team.
- Strong project management skills and attention to detail.
- Knowledge of the Canadian market and US market is a plus.

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