Director, Content and Brand Marketing

1 month ago


Winnipeg, Canada Creative Manitoba Full time

p>Folklorama is seeking a motivated leader with a passion for ethno-cultural arts, to join our team as the Director, Marketing, Communications and Engagement. Reporting to the Executive Director, the Director, Marketing, Communications and Engagement is a key member of the Leadership Team, contributing to the success of all Folklorama business divisions and program areas including Ethno-Cultural Arts, Group Tour Programs, Cultural Preservation Fund and the annual flagship Folklorama Festival.This role is responsible for the overall creation, management and execution of Folklorama marketing, communication and engagement strategies, including but not limited to creative development, media buying, public and media relations and digital strategy across multiple platforms while ensuring brand integrity is maintained. This role supports key revenue goals by leading advertising sales, pre-Festival ticket and group tour sale drives, promotion of Ethno-Cultural Arts opportunities and fundraising for the Folklorama Cultural Preservation Fund.The position oversees the Coordinator, Marketing & Communications, newly created role of Coordinator, Digital Content & Engagement, as well as seasonal content creators and official Folklorama photographer.



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