Content and Marketing Specialist

5 months ago

Winnipeg, Canada The Dufresne Group Full time

The Dufresne Group is currently seeking a Content and Marketing Specialist for our Ashley Marketing Team within our Home Office located at 147 Commerce Drive in Winnipeg, MB.

As a Content and Marketing Specialist you will be responsible for developing innovative themes, concepts, and key messages for brand, product, and promotional campaigns, ensuring they align seamlessly with our business goals and resonate effectively with our target audiences. From trend analysis to content deployment, you will oversee the content creation process, collaborating closely with various stakeholders to maintain creative consistency across all channels.

The Dufresne Group is committed to investing in our team members; we offer:
Market competitive wages;
Comprehensive benefits plan and excellent employee discounts;
Employer Sponsored Retirement Savings Plan;
Career growth and continuous development;
Respectful and family-oriented working environment with strong company values.

**As the Content and Marketing Specialist you will**:
Assist with the coordination and project management of the campaign process from ideation to asset deployment. This includes advising channel owners on major themes and overseeing execution to ensure consistency across all channels.

Strategically formulate themes, concepts, and key messages for brand, product and promotional campaigns that seamlessly align with organizational objectives and resonate effectively with target audiences.

Conduct trend, market, and competitor research to curate a content plan relevant to the industry and the Ashley audiences.

Craft compelling digital content, collaborating closely with the SEO team to optimize content for maximum organic traffic and visibility.

Proof and provide copy support where needed to ensure successful messaging execution.

Degree or diploma in Marketing, Communications, or a related field. A combination of education and experience will be considered.

2+ years in a copywriting, content specialist or similar role.

Solid understanding of digital marketing principles, creative tactics, best practices, and retail.

Experience developing brand content strategies.

Detail-oriented mindset with a focus on quality assurance.

Excellent written and verbal communication skills (both formal and informal) with strong attention to detail.

Strong organizational, analytical, time management, and planning skills and the ability to work well within a team.

Ability to lead by example through positive behaviour and problem-solving skills.

A valid Driver’s License.

Passport and ability to travel within North America.

**About us**:

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