Director of Marketing

1 month ago


Winnipeg, Canada Prairie Mobile Communications Full time

Post Date: 2024-11-22
Closing Date: Open until filled
Location: Winnipeg, MB

Are you a Creative that is both curious about technology and passionate about taking a brand to the next level? The Role Prairie Mobile Communications is seeking a Director of Marketing who will be responsible for evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. This individual will serve as the subject matter expert in all marketing-related activities through various channels with the objective of driving maximum external visibility, increasing leads and return business in both the Radio & Communications Services and Wireless divisions. Responsibilities include: Strategic Planning: Developing and implementing comprehensive marketing strategies that align with business goals. Brand Management: Overseeing the development and maintenance of the Company's brand image and identity. Campaign Execution: Leading and coordinating marketing campaigns across various channels, ensuring effectiveness and brand consistency. Market Research: Conducting market research to identify trends, opportunities, and consumer preferences. Collaborate with multiple sales and product leadership channels to identify customer needs. Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered. Budget Management: Developing annual budgets, managing and allocating resources for optimal campaign performance. Collaborating with Finance and department leadership to create business cases to demonstrate strong ROI for campaigns and promotions. Team Leadership: Providing leadership and direction to the marketing stakeholders, fostering collaboration and creativity. Performance Analysis: Analyzing the performance of marketing campaigns and adjusting strategies based on key metrics. Prepare and deliver reports on the status of all marketing programs and initiatives to senior management. Qualifications
  • Bachelor's degree in Business, Marketing, Communications, or related field
  • 10+ years of direct work experience in a marketing management capacity
  • Excellent understanding and working knowledge with brand building, brand management and campaign management
  • Experience with digital marketing channels such as social media marketing, SEO and content marketing
  • 10+ years of technology or telecommunications industry experience
  • Financial acumen to make sound business decisions and proven ability to manage budgets
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
  • Excellent written and verbal communications skills
  • Attention to detail
  • Energetic, self-motivated, and results-oriented
  • Proven team player who is both flexible and adaptable
  • Computer literate, including effective working skills in MS Office 365 applications (Outlook, Teams, Word, Power Point), Internet, Adobe, Canva
  • Superb writing, content development and editing skills
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
  • Must maintain a valid driver's license and active passport for out of country vendor or tradeshow purposes
Why Choose Prairie Mobile
  • Competitive salary, and bonus eligibility
  • Comprehensive benefits including extended health, dental, vision and more
  • Employee Assistance Program
  • Employee Retention programs, including Long Term Service Awards and Education Assistance Program
  • RRSP Matching Program
  • Professional training and development
  • Continuous support to succeed in your role
If you are looking to join a dynamic team that is results-oriented, adaptable, and possess a positive can-do attitude, we welcome your application submission. Prairie Mobile Communications is an equal opportunity employer. We thank all applicants for their interest. Only those selected for interviews will be contacted.

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