Manager/Senior Manager of Marketing

2 weeks ago

Old Toronto, Canada Varicent Full time
p>A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50 in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time. p>

The primary purpose of the Senior Manager of Customer Marketing at Varicent is to spearhead and execute a comprehensive customer marketing program that deepens engagement with existing customers. This role is important for implementing targeted marketing strategies that expand Varicent's footprint within these accounts through strategic cross-sell and upsell initiatives. The focus will be on enhancing customer satisfaction and loyalty by showcasing the value of Varicent's solutions, facilitating customer success, and ultimately turning customers into heroes and brand advocates.

·Increased customer satisfaction and retention

·Growth in revenue from existing customers

·Enhanced customer advocacy and public stories

·Successful execution of customer events

·Optimized customer feedback and success

What You'll Do:
  • Lead Cross-Sell and Expansion Initiatives: Develop and execute strategies and programs to expand Varicent’s usage and product portfolio sales within key accounts
  • Orchestrate a Customer Hero Program: Launch and manage a comprehensive program to elevate customers as brand advocates and innovators, showcasing their success through various channels such as podcasts, blog posts, speaking slots, and case studies.

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