Senior Marketing Manager

2 days ago

Old Toronto, Ontario, Canada Canadian Imperial Bank of Commerce Full time
Job Summary

We are seeking a highly skilled Senior Marketing Manager to join our team at the Canadian Imperial Bank of Commerce. As a key member of our Product Marketing team, you will be responsible for developing and executing data-informed marketing strategies for our investment products.

Key Responsibilities
  • Marketing Strategy Development: Partner with internal stakeholders to understand business objectives and identify marketing opportunities based on insights, market research, and other relevant data.
  • Campaign Execution: Lead and develop compelling marketing campaigns across owned and paid media, working with internal and external agencies and media partners.
  • Relationship and Stakeholder Management: Establish measures of success for marketing campaigns and share progress, insights, and recommendations for optimizing results with other team members and leaders across the organization.
  • Project Management: Prioritize and deliver multiple tasks and projects effectively within a defined timeline, including managing agency scope of work, budgets, and invoicing.
Requirements
  • Education: Degree with a specialization in Marketing, Business, or Commerce (CFA, CIM, CSC considered an asset).
  • Experience: Proven track record of marketing investment products (mutual funds, ETFs, managed solutions) and a deep working knowledge of asset classes and distribution channels.
  • Skills: Campaign Development, Communication, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Teamwork.
What We Offer
  • Competitive Salary: A competitive salary and incentive pay package.
  • Benefits: A comprehensive benefits program, including a defined benefit pension plan and employee share purchase plan.
  • Professional Development: Opportunities for professional growth and development, including training and mentorship programs.

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