Senior Manager, Sales and Marketing

4 days ago

Cambridge, Canada Gay Lea Foods Full time
p>Tuesday, December 3, 2024

Reports to: VP, Grober Nutrition

At Grober Nutrition we provide superior nutrition and management for raising young animals. Milk replacers and milk-based feeds are designed to enhance potential of calves, lambs, kid-goats, piglets, foals, plus an extensive line of zoological and companion animals.

We blend the latest in nutritional research, manufacturing technology, supreme digestibility and animal-growth performance into every product. All with sound economics and value. For 50 years Grober Nutrition has been dedicated to young animal nutrition and is proud to continue to offer you our expertise, right from the start.

Purpose:

Reporting to the VP, Grober Nutrition the Senior Manager, Sales and Marketing will play a key role in developing and executing strategic sales and marketing plans to drive revenue and expand market share. Sitting as a key member of the management team, this role will lead our sales and marketing professionals and collaborate with cross-functional teams to achieve business objectives. The Senior Manager, Sales and Marketing will also be responsible for maintaining strong relationships with current partners, dealers, distributors, and producers while also working on strategic opportunities to generate new business leads to enhance Grober Nutrition’s reputation as a leader in the animal nutrition industry.

  • Develop the Sales and Marketing strategy to step-change Grober’s growth in the next 3 years (including partners, innovation, and distribution channels).
  • Lead, mentor and develop our sales and marketing team to ensure high performance and achievement of organizational targets.
  • Set clear objectives and key performance indicators (KPIs) for the sales and marketing teams.
  • Conduct regular market analysis to assess the effectiveness of sales and marketing strategies.
  • Provide regular reports and insights to senior management on market trends and performance.
  • Support Marketing to create and communicate consistent content to protect and grow the business.
  • Identify, develop and secure new business outreach strategies to drive company growth and profitability.
  • Build and maintain a robust pipeline of new potential distribution partners across Canada.
  • Develop a strong connection with leading researchers, consultants, veterinarians and influencers to identify collaboration opportunities to advance our knowledge and brand.
  • Develop ability to go direct to larger farms to pull sales through existing channels of distribution.

Qualifications:

  • Minimum 5 years work experience leading sales and marketing, with a proven track record of setting both strategic and tactical plans to deliver profitable growth, preferably in an Animal Nutrition or Agricultural capacity.
  • Demonstrated track record of successfully growing in market, creating new business opportunities, and attracting new customers.
  • Strong communication skills, negotiation and networking skills. Preferably already highly visible in the agricultural community (ex. Food and Farm Care, Ontario Agribusiness Association).
  • Prior leadership experience providing support to Sales and Marketing teams.

Gay Lea Foods is a proud Canadian-owned dairy food and beverage company with a robust portfolio that includes 7 established brands such as Gay Lea Butter, Nordica Cottage Cheese, Ivanhoe Cheese, Salerno Cheese, and Hewitt’s Dairy. Our wide range of products are sold in Retail, Foodservice, Industrial, Co-pack, and Export markets, developed and produced out of our 13 manufacturing facilities in Ontario and Alberta.

Delivering high-quality and innovative products - from the consumer favourite Spreadables and North America’s first Smooth Cottage Cheese, to Nothing But Cheese, an innovative snack made with 100% cheese, is what makes us market leaders in our categories. Our grassroots approach to business is what guides our direction and differentiates us from our competitors.

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