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Creative Lead

3 months ago

Old Toronto, Canada The Globe and Mail Full time

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting allCanadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

Globe Content Studio works with the country’s top brands to tell award-winning stories that resonate with their target audiences. From podcasts to video, photo essays to immersive interactives, on- and off-platform, it aims to exceed client objectives.

Joining the content-marketing division of The Globe and Mail requires a passion for excellence and an unwavering commitment to innovating in a fast-paced, dynamically evolving industry. The team of content strategists, creatives and analysts are seeking a creative lead who is a self-starter, and who is able to thrive in an entrepreneurial environment.

We are seeking a Creative Lead who will play an integral role in the look and feel of work produced by Globe Content Studio, including campaign oversight, supporting internal and client-facing storytelling objectives, and championing strategic design across multiple platforms. You will help bring big ideas to life with a multidisciplinary team to pitch and produce projects for The Globe and Mail and its advertising partners. The ideal candidate will have digital skills and familiarity with relevant platforms. The ability to provide direction on video and motion-graphic work will also be an asset. This is a 13-month contract position.

The Globe and Mail supports a culture in which employees can live their ideals, develop their abilities, creatively contribute to the success of the organization, and be recognized, appreciated and rewarded for doing so. If you are the best in your field, we’d like to hear from you.

RESPONSIBILITIES:

  • Taking charge of design and creative strategy, ensuring a bold, consistent look across channels, and spearheading the development of major initiatives for key clients. Collaborate closely with the content strategist to align creative vision with content goals. This is the beating heart of the job.
  • Facilitate brainstorming/creative sessions to generate fresh ideas. Produce unique creative solutions that meets client needs as well as our own.
  • Contribute to conversations around the best content formats to recommend when telling specific stories. Have a good grasp of how to bring interactive formats and pages to life on and off platform. Leverage data and insights to make informed content format recommendations to clients. Work with content strategists to identify and bring to life the best interactive formats and pages, both on and off-platform.
  • Collaborate with content strategists to integrate disparate pitch components (insights/content/KPIs/performance) into strong, cohesive creative narratives. Ensure seamless integration with other departments.
  • Art direction for large campaigns—setting out the creative concept and establishing a visual approach across touchpoints. Provide examples, case studies, mockups and mood boards where appropriate.
  • Lead the art direction for photography and video shoots where possible. Ensure visual elements align with the overall content strategy developed with the content strategist.
  • Build custom decks where appropriate and do same for Content Studio trade-marketing presentations.
  • Management of the creative production budget; establishing and maintaining external partnerships. Take lead on all video- and motion-related executions, hiring required external talent as needed.
  • Build, maintain and provide direction to a network of freelance talent, such as photographers, illustrators, designers, videographers, sound editors, and more.
  • Maintain and upgrade the Globe Content Studio website. Build, evolve and ‘own’ a distinctive visual identity for the Studio, helping create a world-class aesthetic through design and typography.
  • Providing creative direction to internal and external creative collaborators; an ability to give instructive feedback is key.
  • Ability to code with HTML and CSS. Partner with the interactive designer to produce standout editorial and Sponsor Content work.
  • Work with The Globe and Mail’s UX and newsroom teams to ensure adherence to Globe design principles.
  • Lead the team in understanding and explaining the capabilities of The Globe’s internal CMS and be able to adapt to third-party content-management systems.
  • Contribute to the annual Tactics & Takeaways signature Content Studio event by overseeing look and feel of all marketing assets. Be comfortable participating in events and workshops related to design and creativity. Help build post-event content assets.

QUALIFICATIONS:

  • Five or more years of experience in designing for digital media.
  • Comprehensive knowledge of design software such as Figma, Photoshop, Illustrator, InDesign.
  • A background working in video editing and motion graphics is an asset.
  • Experience with HTML and CSS.
  • A background in content is an asset.
  • A self-starter who takes ownership of multiple project-based tasks; a proactive, innovative and accountable problem solver.
  • Team player suited to fast-paced, results-based environment, requiring flexibility to adapt to evolving market needs.
  • Ability to confidently communicate and defend design and creative choices to different stakeholders.

*Additional Requirement:

Please include your portfolio or a link to your work as part of your application process.

WHY CHOOSE THE GLOBE:

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

  • Competitive compensation to ensure we hire, retain and reward team members
  • Hybrid work environment that promotes work-life balance
  • Generous vacation and flexible work arrangements
  • Parental leave top-up
  • Competitive health and dental benefits
  • Annual wellness subsidy
  • On-site chiropractor and registered massage therapist
  • Employee and family assistance program
  • Free digital subscription to globeandmail.com and 40% off other Globe products
  • Education assistance for external training courses

SUPPORTING YOUR GROWTH:

  • We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
  • There are lateral and upward advancement opportunities for rewarding and developing careers.
  • We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
  • We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:


All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

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