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Copywriter

3 months ago

Mississauga, Canada BoomerangFX Full time

Why BoomerangFX?

BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the private healthcare industry. We serve specialized industry segments spanning Aesthetic Medicine, Cosmetic Surgery, Optometry, Ophthalmology, Women’s Health and Holistic Wellness.


Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.


BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private healthcare practices


About the role:

As a B2C Copywriter, you’ll support BoomerangFX clients in shaping their digital and social media campaigns, and website content. You’ll support the team by working closely with key stakeholders to edit and produce creative marketing copy that showcases our services, furthers their brand and converts leads.


The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate our clients from the crowd.


What You Offer:


  • 3-5 years of experience as a copywriter in a marketing or advertising agency.
  • Bachelor's degree or higher in Marketing, Communications, English, Journalism, or a related field.
  • Experience developing marketing copy for a variety of digital campaigns including social media, landing pages, website, email marketing, short-form writing such as ads and promotions.
  • Experience in the B2C sector is a must, with any additional focus on private healthcare and medical aesthetics is an asset.
  • Ability to write compelling marketing and content copy that sells.
  • An understanding of the importance of consistency across different touchpoints of a user journey.
  • Understanding of UX principles as related to website navigation and call to action.
  • Confidence collaborating with key stakeholders such as designers, account managers, and clients.
  • Readiness to work at a fast pace on multiple marketing campaigns with multiple assets.
  • Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Creative mindset with the ability and experience to generate innovative ideas and approaches, working independently or with a graphic designer.
  • Understanding of SEO principles and best practices.


What Success Looks Like:

Creating high-converting copy across various marketing and sales channels, including:


  • Website Pages: Craft compelling product descriptions and website copy that resonates with target audiences, ranks on search engines, and drives leads, consultations, or booked services.
  • Landing Pages: Develop persuasive landing pages that capture attention, articulate value propositions, and convert visitors into leads or customers.
  • Advertising and Promotions: Support other teams as required to craft compelling ad copy.


What We Offer

  • Competitive Salary + Annual Performance Bonus
  • Comprehensive Benefits Package (Dental, Vision, Prescription, Medical)
  • Paid Time Off
  • Free Onsite Parking
  • On-site Gym


If you are looking to join a dynamic tech startup that values creativity, collaboration, and fun, then BoomerangFX is the place for you Join our team and be part of a company that is taking the private medical industry by storm, and will provide you the opportunity to work on exciting projects, collaborate with talented colleagues, and make a real impact on growing your career.