Copywriter for App, Website, and Social Media

7 months ago

Mississauga, Canada Snaplii Full time

**About Snaplii**

Snaplii is a leading Digital Wallet platform that has redefined the way Users and Merchants engage for more efficient communication. Our platform offers value-added features, including secure credit card payments, a curated list of favorite merchants, cash-back card options, data-driven marketing solutions, and a thriving gift card business. These offerings allow us to deliver the best in-store and online shopping experience to Users and empower Merchants with a higher level of brand loyalty. As we expand our operations and introduce new functionalities, Snaplii aims to become the go-to digital wallet for people across North America.

**About the Role**:
**You will**:

- **Content Creation**: Write and edit copy for the mobile app, website, and social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Craft persuasive and informative content to promote products, services, and features. Develop content that resonates with the target audience and aligns with the brand's voice and tone.
- **SEO Optimization**: Conduct keyword research to incorporate SEO best practices into website and social media copy. Optimize content for search engines to improve organic visibility and traffic.
- **Social Media Engagement**: Plan and create engaging social media posts that encourage user interaction, sharing, and conversation. Monitor and respond to comments and messages on social media platforms in a timely and professional manner.
- **Collaboration**: Collaborate with the marketing team, designers, and developers to ensure consistency in messaging and branding across all digital channels. Work closely with the design team to pair written content with visual elements.
- **Content Calendar**: Assist in the creation and management of a content calendar for website updates and social media posts. Ensure timely delivery of copy to meet marketing and promotional deadlines.
- **Analyze and Optimize**: Analyze the performance of website and social media content, utilizing data and analytics to refine and improve future copy. Stay current with industry trends and best practices in digital marketing and copywriting.

**Qualifications**:

- Bachelor's degree in English, Marketing, Communications, or a related field.
- Proven experience in copywriting for digital platforms, including websites, mobile apps, and social media.
- Exceptional writing, editing, and proofreading skills.
- Proficiency in SEO best practices and keyword research.
- Strong understanding of social media platforms and their unique characteristics.
- Familiarity with content management systems (CMS) and social media scheduling tools.
- Creative mindset and ability to generate new and innovative ideas.
- Excellent communication and collaboration skills.
- Attention to detail and the ability to work effectively under deadlines.
- Portfolio of previous work or writing samples demonstrating your copywriting skills.

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