Copywriter

3 weeks ago

Mississauga, Canada Knowledge First Financial Full time

**Job Profile**:
Copywriter Reporting to Director, Marketing Communications & Insights

At Embark Student Corp. (“Embark Corp.”), we’re on a journey to create an entirely new student experience. One that is built on instilling confidence in students around the paths they are choosing and their ability and agency to achieve their goals for the future. As enablers and orchestrators of students’ success, we will create access, affordability and agency for students and their champions across our services and solutions. This will provide them with guidance and support in all aspects of planning and saving for post secondary education - giving them a future-ready advantage and help them thrive well past their educational journey.

Embark Corp. is cultivating an environment that enables growth, trust and pioneering. To help drive our transformation and growth, we are guided by the following strategic pillars:

- Elevate our Expertise in Education Savings & Planning
- Aspire to be Trusted and Easy to do Business with
- Put our Customers in the Center of Our Experience
- Partner to Drive Value, Scale and Reach

What makes us qualified to do this?

In business since 1965 and owned and operated by a not-for-profit organization, everything we do is in service to our students. We are a diverse and passionate community of experts that firmly believes in the benefits of education, priding ourselves on helping to shape their future and empowering them to reach their full potential.

As we move forward, we will leverage and build upon our unmatched expertise in the RESP space to propel both our students and our company forward, ensuring a better tomorrow. Our vision is set, our future is bright, and we’re just getting started.

**CHALLENGES TO BE MET**
- Write clear, attractive copy with a distinct voice.
- Interpret copywriting briefs to understand project requirements.
- Collaborate with team including designers, developers, PR and other professionals on large
- and small-scale projects.
- Conduct high-quality research and interviews to formulate ideas or support writing.
- Use SEO principles to maximize copy’s reach and boost SEO traffic to the company website for optimal online visibility.
- Help create customer touchpoints and build out customer relationship activities.
- Learn about, develop and implement creative marketing and communication strategies for target audiences.
- Perform proofreading, editing tasks and revisions to help adhere to a company style guide and brand voice.
- Assisting in other aspects of the creative or research processes to create cohesive, accurate content.

**WHO WE ARE LOOKING FOR**

At Embark Corp., we value each employee for their unique perspectives and experiences. If you are someone who has experience and skills similar to what we are looking for and is aligned with the culture and values, please consider applying
- 4-5 years of experience as a copywriter or journalist with expertise in writing compelling and creative copy for the necessary medium and topic.
- Knowledge of online content strategy and creation and experience with SEO.
- Excellent writing, editing and proofreading skills.
- Strong research skills.
- Creativity, resourcefulness, flexibility, and motivation.
- Collaborative spirit.
- Detail oriented with excellent time-management and organizational skills
- BSc/BA in marketing, English, journalism or related field
- Receptive to feedback.
- Willingness to meet deadlines.
- Listens to diverse perspectives with an empathetic attitude.
- A lifelong learner that is performance driven.
- Recognizes our customers as our most important stakeholders.
- Ability to work in a team setting and serve value.
- Continuously takes initiative and embraces change.

Work Model

We have adopted a hybrid model, leveraging the best of remote and in-person work. This work model however can differ depending on roles and leaders.

Equal Opportunity Employer

We at Embark Corp., are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a culture that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Embark Student Corp. has been Great Place to Work® certified since 2018.

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