Director, Paid Marketing

2 months ago

Montreal, Canada Busbud Inc Full time

Who we are:

Busbud is the largest online travel agency specializing in intercity bus and coach travel with the broadest global coverage. Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips. We operate in more than 80 countries and 21,000 cities and offer more than 2,300,000 bus routes. Our goal is to provide everyone a more environmentally-friendly, accessible, and interconnected world.

The role:

The Director, Paid Marketing will be the driving force behind BusBud’s global paid media strategies, campaigns and the team working on executing them. Their mission is to leverage data, market insights and align it with our internal corporate strategy and budget to drive efficient, profitable campaigns across various platforms.

What you can expect from the opportunity:

  • Data Analysis: Regularly analyze campaign data to identify trends, opportunities, and areas for improvement. Provide actionable insights to enhance performance.
  • Campaign Strategy: Develop and execute strategies aligned with business goals, targeting specific customer segments, destinations, and products.
  • Vendor Relationship Management: Manage relationships with external marketing agencies, vendors, and partners to leverage their expertise and resources for marketing initiatives.
  • Team Management: Proven track record in building, scaling and upskilling marketing teams.
  • Competitor Analysis: Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge.
  • Growth Opportunities: Identify resources, platforms and opportunities that can be leveraged to drive a paid campaign.
  • Reporting: Prepare and present comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders.

Who you are:

  • Established experience in managing a comprehensive internal budget to drive revenue through Paid Media strategies.
  • Experience with programmatic advertising and advanced bidding strategies.
  • Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions.
  • Experience in building, leading and upskilling teams.
  • Experience with Google Ads, Bing Ads, Social Media advertising and other platforms.
  • Team Collaboration: Effective communication and collaboration skills to work with cross-functional teams.

What’s in it for you:

  • Remote position.
  • Competitive compensation based on experience.
  • Unlimited paid time off.
  • Work from anywhere.
  • Health benefits.
  • Stock options.
  • Free bus tickets, discounted train tickets.
  • Annual sustainability fund & training fund.

Busbud is committed to equal employment opportunities for all employees and providing its team members with a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.

#J-18808-Ljbffr

  • Strategic Marketing Director

    1 month ago

    Montreal, Quebec, Canada Busbud Inc Full time

    Job DescriptionBusbud Inc is seeking a highly skilled and experienced Strategic Marketing Director to lead our global paid media strategies, campaigns, and team.About UsAs the largest online travel agency specializing in intercity bus and coach travel, we operate in over 80 countries and 21,000 cities, offering more than 2,300,000 bus routes. Our mission is...

  • Group Account Director, Paid Social

    4 months ago

    Montreal, Canada Spark Foundry Full time

    Job Description Role Overview: The Group Director, Paid Social is a critical agency and client partner role demonstrating leadership, strategic direction, accountability, business acumen and vision for their portfolio of businesses. The Group Director, Paid Social effectively leverages experience, knowledge, and skills to drive innovative thinking...

  • Digital Marketing Director

    1 month ago

    Montreal, Quebec, Canada Busbud Inc Full time

    About the OpportunityWe are seeking a highly skilled Digital Marketing Director to lead our global paid media strategies and campaigns. As the driving force behind Busbud's marketing efforts, you will leverage data, market insights, and corporate strategy to drive efficient and profitable campaigns across various platforms.Key ResponsibilitiesAnalyze...

  • Global Paid Media Strategist

    3 weeks ago

    Montreal, Quebec, Canada Busbud Inc Full time

    About the Opportunity:Busbud Inc is seeking an experienced Senior Marketing Director to lead our global paid media strategies and campaigns. This role will drive business growth through data-driven marketing initiatives, leveraging market insights and aligning with corporate strategy.Responsibilities:Analyze campaign data to identify trends, opportunities,...

  • Marketing Director, Brand Experience

    3 weeks ago

    Montreal, Quebec, Canada Reitmans Full time

    We are seeking a seasoned Marketing Director to lead our brand experience efforts. As a key member of our executive leadership team, you will drive growth and profitability across our Omni-channel ecosystem.About ReitmansAt Reitmans (Canada) Limited, we believe fashion empowers our customers to put their best foot forward. Our strong brand portfolio is...

  • Marketing Strategy Director

    3 weeks ago

    Montreal, Quebec, Canada Busbud Inc Full time

    About UsAt Busbud Inc, we're a leading online travel agency specializing in intercity bus and coach travel with the broadest global coverage.We operate in over 80 countries and 21,000 cities, offering more than 2,300,000 bus routes. Our mission is to make traveling easy and accessible for everyone.The RoleWe're seeking a highly skilled Marketing Strategy...

  • Marketing Strategy Director

    4 weeks ago

    Montreal, Quebec, Canada Cogeco Inc. Full time

    We are seeking a seasoned Marketing Strategy Director to drive growth, retention, and customer engagement for our organization. This role requires a strategic thinker with exceptional leadership skills and the ability to collaborate effectively with cross-functional teams.About the Role:This position is responsible for developing and executing comprehensive...

  • Digital Marketing Director for E-commerce Growth

    7 hours ago

    Montreal, Quebec, Canada HeliumDeploy Full time

    We are seeking a visionary Digital Marketing Director to drive the next phase of our e-commerce growth. As the leader of our marketing efforts, you will oversee influencer campaigns, paid advertising, conversion optimization, and team management to ensure we continue dominating our market e-commerce space.About HeliumDeployAs an e-commerce powerhouse in...

  • Strategic Marketing Director

    3 weeks ago

    Montreal, Quebec, Canada Made In Full time

    We are a dynamic team at Made In, a leading digital marketing agency, seeking an experienced Strategic Marketing Director to join our team.The ideal candidate will have a strong background in digital marketing and advertising, with a minimum of 6 years of experience in managing integrated campaigns.The Strategic Marketing Director will be responsible for...

  • Global Paid Media Strategist

    6 days ago

    Montreal, Quebec, Canada Busbud Inc Full time

    Job OverviewWe are seeking a highly skilled Director, Paid Marketing to lead our global paid media strategies and drive revenue growth.About UsBusbud Inc is the largest online travel agency specializing in intercity bus and coach travel with a broad global coverage. Our mission is to provide everyone a more environmentally-friendly, accessible, and...

  • Strategic Operations Director for Performance Marketing Agency

    3 weeks ago

    Montreal, Quebec, Canada inBeat Agency Full time

    InBeat Agency, a global leader in performance marketing, is seeking an exceptional Strategic Operations Director to drive efficiency and scalability across its service lines. Estimated Salary: $120,000 - $180,000 per year.Job DescriptionThe ideal candidate will oversee all operational aspects of the agency, ensuring seamless service delivery across...

  • Director of Digital Marketing

    4 weeks ago

    Montreal, Canada BURTON Full time

    At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products. As a global leader in snowboarding, we’re committed to diversity, equity,...

  • Strategic Marketing Executive

    3 weeks ago

    Montreal, Quebec, Canada Vibrant Idéation & Marketing Inc Full time

    About Vibrant Idéation & Marketing IncVibrant Idéation & Marketing Inc is a leading North American commercial marketing firm that delivers engaging experiences and capabilities to its partners. We are proud to announce the launch of VIBRANT Studios, our new immersive division dedicated to connecting stories with audiences through cutting-edge...

  • Digital Marketing Strategy Director

    3 weeks ago

    Montreal, Quebec, Canada St-Amour & Associates, Senc. Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Strategy Director to join our team at St-Amour & Associates, Senc. in the Montreal area.About UsOur client is an international company known for offering a wide range of natural health products. We aim to support major growth and are currently looking for a Marketing Director.ResponsibilitiesThe...

  • Digital Marketing Director

    2 months ago

    Montreal, Canada Signal Space Lab Inc. Full time

    h3>Marketing - Community Management Director - VIDEO GAMES onlyFull-timeSignal Space Lab is an interactive creation studio in Montreal, QC in Canada specializing in immersive XR entertainment, video games, and audio production. Our goal is to advance in the art of interactive media by imaging and producing original, innovative, and memorable experiences that...

  • Marketing Strategies Director

    2 weeks ago

    Montreal, Quebec, Canada Cogeco Inc. Full time

    About Cogeco Inc.Cogeco Inc. is a growing competitive force in the North American telecommunications and media sectors, serving 1.6 million residential and business subscribers.Our mission is to provide exceptional services that meet our customers' evolving needs. We strive to create a culture where all colleagues can bring their best selves to work,...

  • Territory Sales and Marketing Representative

    3 weeks ago

    Montreal, Quebec, Canada Acosta Sales & Marketing Full time

    About Acosta and MosaicWe are a sales and marketing powerhouse behind the most recognized brands in the United States and Canada. Our flexible services maximize efficiency, combining talent and technology to build data-, reach- and relationship-driven strategies.Job SummaryWe are seeking a Territory Sales and Marketing Representative to join our team. This...

  • BD & Senior Marketing Manager

    3 weeks ago

    Montreal, Canada Vibrant Idéation & Marketing Inc Full time

    p>VIBRANT is a leading North American Commercial Marketing firm. We help our partners succeed by delivering engaging experiences and capabilities.We’re thrilled to announce the launch of VIBRANT Studios, our new immersive division! This cutting-edge studio is dedicated to connecting stories with audiences through the infinite power of immersive...

  • Marketing Director for Integrated Campaigns

    2 weeks ago

    Montreal, Quebec, Canada Made In Full time

    About the RoleWe are seeking an experienced Marketing Director to lead our integrated campaigns and drive business growth. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that meet client objectives.As a Marketing Director, you will work closely with clients to understand their needs and develop...

  • Marketing Campaign Manager for Immersive Experiences

    3 weeks ago

    Montreal, Quebec, Canada Vibrant Idéation & Marketing Inc Full time

    Vibrant Idéation & Marketing Inc is a leading North American Commercial Marketing firm, dedicated to helping our partners succeed by delivering engaging experiences and capabilities.We are thrilled to announce the launch of Vibrant Studios, our new immersive division, which connects stories with audiences through cutting-edge experiences. As a Marketing...