Global Paid Media Strategist

4 weeks ago


Montreal, Quebec, Canada Busbud Inc Full time

About the Opportunity:

Busbud Inc is seeking an experienced Senior Marketing Director to lead our global paid media strategies and campaigns. This role will drive business growth through data-driven marketing initiatives, leveraging market insights and aligning with corporate strategy.

Responsibilities:

  • Analyze campaign data to identify trends, opportunities, and areas for improvement, providing actionable insights to enhance performance.
  • Develop and execute strategies aligned with business goals, targeting specific customer segments, destinations, and products.
  • Manage relationships with external marketing agencies, vendors, and partners to leverage their expertise and resources for marketing initiatives.
  • Build, scale, and upskill marketing teams to meet business objectives.
  • Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge.
  • Identify resources, platforms, and opportunities to drive paid campaign growth.
  • Prepare and present comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders.

About You:

  • Established experience in managing comprehensive budgets to drive revenue through Paid Media strategies.
  • Experience with programmatic advertising and advanced bidding strategies.
  • Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions.
  • Experience in building, leading, and upskilling teams.
  • Experience with Google Ads, Bing Ads, Social Media advertising, and other platforms.
  • Effective communication and collaboration skills to work with cross-functional teams.

What's in it for you:

  • Competitive compensation based on experience ($80,000 - $110,000 USD per annum).
  • Remote position with unlimited paid time off.
  • Work from anywhere with health benefits, stock options, and perks like free bus tickets and discounted train tickets.

About Busbud Inc:

We are committed to equal employment opportunities for all employees and provide a work environment free from discrimination and harassment. Our goal is to create a more environmentally-friendly, accessible, and interconnected world.



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