Global Paid Media Strategist

1 week ago


Montreal, Quebec, Canada Busbud Inc Full time
Job Overview

We are seeking a highly skilled Director, Paid Marketing to lead our global paid media strategies and drive revenue growth.

About Us

Busbud Inc is the largest online travel agency specializing in intercity bus and coach travel with a broad global coverage. Our mission is to provide everyone a more environmentally-friendly, accessible, and interconnected world.

Responsibilities

The successful candidate will be responsible for:

  • Analyzing campaign data to identify trends, opportunities, and areas for improvement.
  • Developing and executing strategies aligned with business goals, targeting specific customer segments, destinations, and products.
  • Managing relationships with external marketing agencies, vendors, and partners to leverage their expertise and resources for marketing initiatives.
  • Building, scaling, and upskilling marketing teams.
  • Staying updated on industry trends, monitoring competitor campaigns, and adjusting strategies to maintain a competitive edge.
  • Identifying resources, platforms, and opportunities that can be leveraged to drive a paid campaign.
  • Preparing and presenting comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders.
Requirements

To be successful in this role, you should have:

  • Established experience in managing a comprehensive internal budget to drive revenue through Paid Media strategies.
  • Experience with programmatic advertising and advanced bidding strategies.
  • Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions.
  • Experience in building, leading, and upskilling teams.
  • Experience with Google Ads, Bing Ads, Social Media advertising, and other platforms.
  • Effective communication and collaboration skills to work with cross-functional teams.
What We Offer

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, along with:

  • A remote position.
  • Unlimited paid time off.
  • Work from anywhere.
  • Health benefits.
  • Stock options.
  • Free bus tickets and discounted train tickets.
  • An annual sustainability fund and training fund.
Equal Employment Opportunity

Busbud Inc is committed to equal employment opportunities for all employees and providing a work environment free from discrimination and harassment.



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