VP, Marketing

1 week ago

Old Toronto, Canada LumiQ Inc. Full time

At LumiQ, we’re on a mission to make professional education enjoyable. We’ve built a modern, audio-first platform empowering designated accounting and finance professionals to learn from anywhere. Accountants are tired of dealing with boring webinars, irrelevant content, and product experiences that are out-of-date. We help them get their continuing professional development (CPD) hours through engaging podcasts with business leaders (the CEO of Nike, founder of Blackberry, inventor of Amazon Alexa, the CFOs of Google, Yelp, Yahoo, Shopify, just to name a few).

We’re entering a new and exciting chapter of growth, having recently expanded to the US and now serving over 1,000 corporate and accounting firms across North America. We’re scaling our team and our impact to meet the incredible expansion opportunities ahead. We have recently secured strategic investment from Vertu Capital, a leading Toronto-based private equity firm specializing in global enterprise software and software-enabled companies. As we continue to grow, we’re staying focused on building a company designed to thrive for the long term.

At the heart of LumiQ is a culture of transparency, ownership, innovation, and empathy. We believe in fostering an environment where every team member can learn, grow, and make meaningful contributions together. If you’re looking for a place where your work will have a real impact and where you’ll be part of a team that values hard work, we’d love for you to join us as we make professional education enjoyable

We are seeking an experienced VP, Marketing to join our team. The ideal candidate is a strategic thinker, exceptional communicator, and proven operator who has successful experience at companies that have grown to $50M+ in ARR. The VP, Marketing will be responsible for driving all aspects of marketing, with a particular focus on lead generation, product marketing, lifecycle marketing, and conferences.

This role demands a hands-on leader who can build a marketing team from the ground up, create data-driven strategies, and execute plans that align with our ambitious growth objectives.

What You’ll Be Responsible For:
  • Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy to scale the company to $50m+ in ARR and beyond.
  • Lead Generation: Help to design and implement scalable demand generation programs to drive qualified B2B leads.
  • Product Marketing: Define and articulate product positioning, messaging and value propositions that resonate with our target audiences.
  • Oversee the creation of a new product marketing function to help drive engagement and action within the platform through iterative playbook development.
  • Lifecycle Marketing: Create and manage customer lifecycle campaigns to increase the effectiveness of our sales funnel, expand existing accounts and drive customer awareness and loyalty.
  • Team Building & Leadership: Build and lead a high-performing marketing team, fostering a culture of accountability and innovation. Mentor and develop team members, aligning individual growth with organization goals.
  • Metrics & Reporting: Establish KPIs and reporting frameworks to measure the success of our marketing initiatives, and use data-driven insights to iterate on strategies.
Who You Are:
  • Proven experience scaling a B2B company from the scale-up stage to $50m+ in ARR.
  • Demonstrated success in building a marketing function from the ground up, with a key focus on developing teams focused on lead generation, product marketing and lifecycle marketing.
  • Track record of driving business growth and positive change at a scale up organization.
  • Strong leadership skills with experience managing and developing high-performing teams.
  • Extensive background in measuring results and reporting to other key stakeholders around team performance.
  • Exceptional analytical and problem solving skills with a data-driven mindset.
  • Excellent communication and interpersonal skills, capable of influencing and aligning cross-functional teams.

If you think your experience is most of the way there we’d still love to meet you

Please note this is a hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office 2-3 days/week.

Benefits and Perks:
  • Significant equity in the business.
  • Nomad Policy: Work from anywhere in the world for up to 4 weeks per year.
  • Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pong.
  • Time Off to Recharge: Great vacation day offerings as well as uncapped sick and mental health days.
  • Health Benefits: Medical, dental, and health spending account.
  • Monthly Social Events: Connect with your colleagues during baseball games, taco bars, escape rooms, and more.
  • Flexibility: We don't mind if you need to run to a mid-day appointment or pick up your kid early from school.
  • Endless Learning: Our platform isn't just for accountants. Listen to podcasts on soft skills, career development, leadership, and more.
  • LumiQ Clubs: Join an existing club or start your own.
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