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Channel Marketing Manager

4 months ago

Oakville, Canada Summit Search Group Full time
Channel Marketing Manager - 18 Month Contract

Part Time / Full Time

Channel Marketing Manager - 18 Month Contract

The Channel Marketing Manager is responsible for the implementation and execution of channel-specific marketing strategies to achieve P&L objectives across Strategic Business Units (SBU’s). They will be skilled at working on cross-functional teams including SBU’s, Digital/eBusiness, Sales, Marketing Services and Global Brand Management.

Responsibilities:

  • Collaborate with SBU Product Marketing teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
  • Understand SBU P&L objectives and drivers to make sound go-to-market recommendations in order to drive top and bottom lines.
  • Collaborate with Sales, Product Marketing, Marketing Services and GBM in the areas of: Growth initiatives; Program development and implementation; Research including competitive insights and recommendations; and Presentations and training delivery on new and existing products.
  • Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with Sales and SBU partners.
  • Partner with SBU’s to develop customer channel plans directly tied to joint business planning shared objectives.
  • Manage a comprehensive ongoing channel situation analysis that monitors sales, margin and volume across key products and customers. Develop improvement action plans to address unexpected challenges.
  • Partner with Business Intelligence on the measurement and analysis of channel data relating to program/promotional effectiveness and make improvements based on insights.
  • Partner with Sales and SBU’s in the preparation and presentation of results in monthly/quarterly business reviews.
  • Partner with Marketing Services to ensure development of 2D, 3D and digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.
  • Partner with GBM in the design, creation and development of all merchandising programs, displays, and promotional vehicles.
  • Seamlessly execute launch, distribution and roll-out of all merchandising activities.

Required Skills and Knowledge:

  • Advanced computer skills in Microsoft Office. Adobe Creative Suite is an asset.
  • Demonstrated ability to influence, collaborate and build trust.
  • Demonstrated solid financial acumen, analytical skills and problem-solving ability.
  • Demonstrated ability to communicate effectively with all levels of the business and in front of customers.
  • Ability to travel up to 10% of the time.

Education and Experience:

  • Bachelor’s degree in Marketing, Business or a related field is required; MBA is preferred.
  • Minimum of 5 years of Sales and/or Marketing experience is required. Experience within the Consumer/Durable Goods industry is preferred.

Application Instructions:

To apply, please send a resume to Jessica Alcock at Jessica.Alcock@summitsearchgroup.com.

Summit Search Group is a fair and equitable search firm. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

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