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Marketing Channel Analytics Specialist
2 months ago
FCT is a leading provider of title insurance, default solutions, and other real estate-related products and services to professionals across Canada. We're committed to the success of each employee and offer a dynamic work environment that fosters innovation, collaboration, and growth.
Job SummaryWe're seeking a skilled Marketing Channel Analytics Specialist to join our team. As a key member of our marketing team, you'll be responsible for developing and executing marketing strategies to drive business growth and optimize promotional messages, audience engagement, and product mix.
Key Responsibilities:
- Manage the development, execution, and distribution of marketing scorecards to ensure the effectiveness of initiatives and campaigns
- Produce timely return on investment and post-mortem analyses and reporting on all digital marketing initiatives
- Provide direction on go-forward strategies to optimize promotional messages, audience engagement, and product mix
- Analyze and produce digital campaign/program results, e-blast reports, webinar registrant/on-demand viewing reports, custom publication subscriber reports
- Monitor and report on available inventory of other audience-specific digital programs to maximize reach and revenue
- Develop and execute methodologies for measuring and predicting the success of digital initiatives using sales, media, research, and customer data
Requirements:
- Minimum 2-4 years of experience in a similar position in marketing analytics, digital marketing, or eCommerce
- Previous work experience with analytics programs such as Adobe Omniture and Google Analytics
- In-depth knowledge of Google Analytics, Adobe Analytics, and various reporting systems
- Previous experience in applying performance data to business planning and strategy
- Excellent interpersonal skills, with the ability to interface and maintain relationships with internal and external stakeholders
What We Offer:
- Comprehensive benefits, including virtual healthcare and an Employee & Family Assistance Program
- Group retirement savings plan with company match
- Paid holidays and generous paid time off
- Hybrid work arrangements
- Paid volunteer opportunities and charitable donation matching
- Employee recognition programs, including referral incentives
- Potential for performance-based incentives
- The opportunity to participate in our stock purchase plan
FCT is an equal opportunity employer and is committed to an active nondiscrimination program. We welcome applications from diverse candidates and are proud to be named one of Canada's Top 50 Best Workplaces and a Best Workplace in Canada for Financial Services & Insurance, Women, Inclusion, and Mental Wellness.
