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Senior Channel Marketing Specialist Marketing Atlanta, Georgia

3 months ago

Oakville, Canada Geotab Inc. Full time

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Sr Channel Marketing Specialist who will be responsible for channel life cycle marketing strategy for strategic F500 partners and customers. If you love technology, and are keen to join an industry leader — we would love to hear from you

What you'll do:

As a Sr. Channel Marketing Specialist you will work with sales leadership to set and achieve business targets, and provide monthly, quarterly and annual marketing performance. Additionally, you will be the key point of contact for our Strategic partner relationship to develop joint channel marketing plans to help deliver against sell-in and sell-through targets.

How you'll make an impact:
  • Influence partner mind share for and ATL and BTL initiatives that quantifiably drive pipeline, new growth and expansion.
  • Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs.
  • Act as “voice of the channel” advocating for partner requirements and processes to sales, marketing, product, senior management etc., with reporting on key channel metrics and analytics.
  • Manage annual budgets for each partner including implementation of MDF funding and reporting against key metrics including: CPL.
  • Work with cross functional teams to develop competitive bench marking and customer intelligence insights that support our joint market strategy.
  • Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies. Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements.
  • Drive strong execution across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc.
  • Facilitate round tables, customer briefings and other forums to develop customer advocacy and VOC.
What you'll bring to the role:
  • Minimum of 3-5 years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts.
  • 1 year B2B or similar frontline partner role.
  • High energy, collaborative leader with demonstrated ability impacting and influencing across various functions and at all levels of an organization.
  • Ability to execute against multiple priorities and excel in a fast-paced, results-oriented work environment.
  • Must have strong critical thinking skills and proven track record leading innovative business improvements in multichannel environments.
  • Disciplined strategic planning, execution and analysis of all programs to maximize customer loyalty and optimize promotional strategies.
  • Experience influencing price, distribution and merchandising placement, as well as launching rewards/recognition/spiff programs.
  • Bachelor’s degree in Marketing, Business Administration, Commerce, Sales or related field.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.

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