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Director, Digital Experience

4 months ago

Old Toronto, Canada Loblaw Digital Full time

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we're up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada's largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we're only just getting started To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make a significant and lasting impact on Canadians.



Term:

14-month contract (maternity leave)



Location:

4 days onsite - 500 Lakeshore Blvd W., Toronto, ON



The impact you'll make:

We are hiring a visionary Director, Digital Experience to helm our dynamic digital team across all of Loblaw content marketing experiences, from ideation and creation to publishing and maintenance. This role will be responsible for the creation of diverse digital experiences in grocery, healthcare, loyalty, and apparel, managing a team of 38 talented individuals, spanning creative services, production, and project management.



The Director of Digital Experience will spearhead our efforts across our core digital properties which include an array of websites and several native mobile apps. This role is tailored for a leader who thrives in managing stakeholder relationships across multifaceted business environments, aligning project priorities, and ensuring the flawless execution and quality of digital projects, while getting results. If you possess a keen eye for creative excellence, a robust skill set in project management, and a strategic mindset, your leadership can drive our digital experience to new heights. This role reports to the Sr. Director, User Experience, and is a 14-month maternity leave backfill.



What you'll do
  • Leadership and Team Management: Direct a large team encompassing creative services (copywriting, content design, graphic design), production (CMS operations, content uploading and scheduling), and project management (project and stakeholder intake, collaboration, and management). Lead and advance the orchestration and optimization of people, process, and craft.
  • Strategic Planning and Execution: Develop and implement strategic roadmaps for digital marketing creation and publishing across all of Loblaw eCommerce and non-transactional digital properties, as well as lead the Loblaw Digital Employer Brand strategy to support the development and execution of best-in-class candidate and colleague experience. Ensure projects align with overall business objectives and are delivered on time and within budget. Work to identify given project dependencies, define detailed business requirements and resources, and proactively identify project issues and risks
  • Stakeholder Management: Serve as the primary liaison between the digital experience team and internal stakeholders across various business units. Ensure alignment on project priorities, roadmaps, and outcomes. Facilitate effective communication and collaboration across teams. Work with external partners to support our Employer Brand objectives.
  • Creative Oversight: Oversee the creative direction of digital content, ensuring it aligns with brand standards and marketing goals. Champion innovative design and content strategies that enhance user and colleague experience and engagement.
  • Quality Assurance and Site Stability: Ensure the highest quality of creative outputs and maintain 100% coverage for site stability and content updates. Implement best practices for digital project management and content publishing.
  • Accessibility Reporting and Compliance: This role is responsible for regular reporting on the AODA compliance across our digital properties, and working with our Accessibility lead to address any gaps in compliance.
  • Product Thinking and Analytical Insight: While primarily focused on creative and project management, this role requires some involvement in product management, analytics, and strategic thinking to ensure digital experiences meet user needs and business goals.
  • Innovation and Trends: Stay abreast of new trends in technology (including opportunities for generative AI) and in the industries we compete in (Health, eCommerce, Grocery, Loyalty). Encourage the adoption of new ideas and technologies to continually elevate the digital experience for our customers.
What you'll need
  • Proven leadership experience in managing large, cross-functional teams in a digital or creative environment
  • Strong background in digital marketing, content strategy, and creative direction
  • Excellent stakeholder management skills with the ability to align diverse teams and business units
  • Strategic thinker with a track record of developing and implementing successful digital roadmaps
  • Familiarity with digital analytics, product management concepts, and agile methodologies
  • Exceptional communication, organization, and project management skills
  • Superior business acumen to understand business drivers, challenges, and potential obstacles or risks
  • Ability to thrive in a fast-paced and ambiguous environment
  • Proven ability to drive clear action, ownership, and results


How you'll succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We're able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world-class technologies to craft products our customers will love



If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.



We have a long-standing focus on diversity, equity, and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

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