Director, Sales and Marketing

3 days ago

Old Toronto, Canada Exhibition Place Full time

Salary Range: $142,129.00 CAD - $179,614.00 CAD

Posting Date: November 14, 2024

Closing Date: December 12, 2024

About Us:

Exhibition Place is Canada’s largest entertainment venue, attracting over 5.5 million visitors a year. The 192-acre site is an integral component of Toronto and Ontario’s economy, particularly with respect to conventions, sport, festivals, recreation, culture and tourism. Located at Exhibition Place is the award-winning Enercare Centre, Canada’s largest exhibition and convention centre which is now LEED Platinum certified. Our environmental initiatives have resulted in award-winning recognition across North America, such as the Platinum Waste Minimization Award from the Recycling Council of Canada and have established Exhibition Place as a world leader in energy-efficient technologies.

We offer a competitive salary, performance incentives, and a comprehensive rewards package. Enjoy OMERS participation – a defined benefit pension plan, employer-paid health & dental, extended healthcare, and professional development.

What can I expect to do in this role?

  • Develop and lead complex change management initiatives and the development of internal policies, sales and marketing procedures and strategic objectives.
  • Identify and evaluate the risks to the organization’s affiliations (staff, clients, volunteers, and contractors), property, finances, goodwill, and image and implement measures to control risks.
  • Direct the development and implementation of comprehensive annual sales and marketing strategic business plans to drive revenue and increase market share.
  • Direct and develop joint sales and booking strategies and tactics with Hotel Tenant.
  • Initiate and direct development of International and United States sales prospects, lead generation and ensure negotiations.
  • Directly responsible for sales and management of Exhibition Place’s largest meeting, convention and exhibition clients and major city-wide events.
  • Direct and manage client negotiations, maintain key customer relations.
  • Develop and implement internal programs fostering high level customer service for event organizers, exhibitors and patrons.
  • Liaise with exclusive food services provider on catering sales programs, food function bookings, collateral materials, etc.
  • Direct sales activities such as direct sales calls, marketing, prospecting, direct mail campaigns, social media engagement and FAM Tours and site inspections.
  • Participate on Destination Toronto’s Sales Advisory Committee and work with City of Toronto Economic Development & Culture Division to increase economic impact for the city and Exhibition Place by closing large city-wide conventions.
  • Direct development of media relations campaign for trade, national and local publicity coverage and provide media liaison support.
  • Direct development of marketing strategies to promote Exhibition Place and our tenants and community-based programming.
  • Direct and manage social media marketing, advertising and brand management for all venues.
  • Monitor market conditions for trends, issues, or other conditions requiring modifications in sales activities and strategies.
  • Oversee preparation and management of annual budget for all rental revenue and food services commission revenue derived from meetings, conventions, exhibitions and events.
  • Set and monitor sales quotas and goals for sellers.
  • Oversee electronic and print advertising concepts, and placement schedules as well as negotiating rates, editorial support, etc.
  • Develop and manage operating budget for the division, and provide input to the capital budget and development of systems infrastructure, including working with external consultants.
  • Participate on project teams as a strategic resource in a leadership capacity to ensure new internal processes are implemented in a clear and concise manner.
  • Perform other duties as assigned.

Minimum Qualifications:

  • Completion of a university degree in related field or equivalent combination of education and experience in a discipline pertinent to the job function.
  • Extensive experience (minimum 5-10+ years) at a senior level in marketing in a major high profile event facility environment.
  • Previous leadership experience (minimum 5-10+ years) directing and managing a sales team (hiring, coaching, mentoring, etc.) in a sales and marketing environment.
  • Strong functional ability in the use of a standard office suite and CRM software programs.
  • Exceptional analytical and critical thinking skills with the ability to evaluate complex situations, identify key issues, and develop innovative solutions.
  • Ability to promote effective teamwork and understand the importance of managing change effectively.
  • Excellent skills in the area of verbal and written communications, interpersonal, conflict resolution and problem solving at all organizational levels including political level, third party clients, contractors, etc.
  • Highly developed presentation skills and professional appearance.

Application Process:

All applicants must be legally entitled to work in Canada. We carefully review every application. Due to the high volume we receive, we are not able to follow up with each person individually. If a strong match is found between your qualifications and the needs of the role, we will contact you.

Diversity, Equity, and Inclusion:

Exhibition Place is committed to fostering an inclusive, accessible environment where all employees and members of the public feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the public and the communities in which we live and serve.

Accommodation:

We value the unique skills and experiences each person brings to Exhibition Place and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the hiring process, please let our Recruitment team know by emailing us at Humanresources@explace.on.ca.

Director, Sales and Marketing

At Exhibition Place, we strive to be a model of public service excellence through the ongoing effort and commitment of employees.

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