Senior Manager, Shopper Marketing

1 week ago

Mississauga, Canada Kellogg Full time

To win in the new normal, we need your Omni-Marketing approach and in-depth understanding of the shopper to drive brand love and consumer conversion. As a Senior Manager, Shopper Marketing (12 Month Contract) you will contribute to strategy and plans development, achievement of budget commitments, and strengthen return on investment through enhanced consumer and shopper engagement. This is a hybrid role based out of our Mississauga head office.

A Taste of What You’ll Be Doing

  1. Shopper/Omni Marketing: Partner with Brand, eCommerce, and Customer teams to translate business and brand objectives into high impact mid/lower-funnel shopper activations, leveraging shopper insights and trends to unlock growth and profitability -- including account-specific and national shopper programs, partnerships, customer digital programs.
  2. POS & Merchandising: Partner with Retail Sales team for ongoing optimization of in-store POS for every day and tentpole merchandising materials; oversee retail team website ordering portal and manage POS inventories; lead post-analyses of tentpole and customer programs (assessing consumption, point-of-sale, and Marketing metrics), socializing with key stakeholders.
  3. Operational Support: Lead key operational vendor relationships with an eye to ensuring continual improvement in execution and process efficiencies; manage annual Shopper budget, prioritizing and optimizing spend across categories, brands, and customers to maximize investment impact; oversee related day-to-day financial administration.
  4. Leadership and Coaching: Responsible for overseeing one direct report inclusive of performance management and formal and informal talent development.
  5. Capability: Support development and delivery of annual Marketing learning and development program. Includes partnering with Global and US on foundational training roll-out and collaboration with key internal SMEs and vendor partners in socializing omni-marketing learning and best practices.

We’re Looking for Someone With

  • Post Secondary education in Business, Marketing, or a related field
  • Strong knowledge of CPG food-relevant shopper/retail environments
  • In-depth experience with shopper marketing and omni-channel planning; Brand management or related agency-side experience is an asset
  • Excellent interpersonal, communication, leadership, and people management skills
  • Strong analytical skills -- familiarity with Nielsen consumption and key Marketing metrics is an asset
  • Previous financial experience including P&L understanding and budget management
  • Ability to handle ambiguity, multi-task, and work effectively under pressure, sometimes managing conflicting priorities from multiple sources at any given time

What’s Next

After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Kellanova Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. Accommodation is available upon request for applicants.

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