Category & Shopper Insights Analyst
5 months ago
**A little about us**
Pets are our passion, safety is our promise and progress is our pledge. We work smarter, not harder. As a result, we’re widely known as a ‘Best Place to Work’. We make some of the world's most popular and trusted food brands and are committed to advancing the science, health and food products for pets.
**Position Snapshot**
**Business areas**: Nestlé Purina PetCare Canada
**Job title**: Category & Shopper Insights Analyst
**Location**:Mississauga, Ontario (Hybrid)
**Department**:Marketing Development Organization (MDO)
**Benefits**
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Three weeks of Vacation and five personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
- Additional discounts on a variety of products and services offered by our preferred vendors and partnerships
- Bring your dog to work
**Position Summary**
We are looking for a Category and Shopper Insights Analyst based at our Nestle Purina PetCare Canada location in Mississauga, Ontario reporting into the Senior Category and Shopper Insights Manager. This position will play a key support role delivering analytics and insights utilizing data and tools such as Nielsen, Numerator, Syndicated data and Loyalty data, to develop best-in-class category recommendations. You will work closely with the category teams to provide data-driven insights and support internal data requests.
**A day in the life of a Category & Shopper Insights Analyst**:
As a Category and Shopper Insights analyst, you will be accountable for managing Nielsen data and internal databases, ensuring the integrity of the data. You will also be responsible for engaging with various 3rd party data providers to support data implementation. You will maintain standardized reporting utilizing various analytic platforms. You will be responsible for keeping up-to-date on industry leading analytic methods, industry trends and category insights. You will build relationships with internal teams including sales, marketing, category development and shopper marketing.
You will also:
- Maintain the accuracy and timeliness of Nielsen and internal databases (POS, Pricing and Promo)
- Manage the allocation of Purina and competitive category items into the proper segments
- Integrate relevant data sources to support business needs
- Adhere to quality control of data ensuring consistency of reporting and format
- Analyze, develop and make recommendations on category performance to support business issues/opportunities
- Responsible for updating monthly reports, and presenting key findings
- Assist in AdHoc data requests
- Attend Webinars to stay up to date
- Support training on tools
**What will make you successful?**
You will also:
- Have a University degree in a business related discipline
- Have 2-3 years of analysis experience preferably in the Consumer-Packaged Goods industry
- Have an excellent understanding of technology (MS Excel, PowerPoint, Word)
- Prior experience with PowerBI preferred but not required
- Have the ability to understand Nielsen data and / or retailer POS platforms
We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression - this really could be a move towards the exciting career you’ve always wanted.
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**What you need to know**
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.
If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
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