National On-premise Shopper Marketing Manager

7 days ago

Mississauga, Canada Arterra Wines Canada Full time

**Job Description**:

- At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.
- Reporting to the Senior Manager, National Shopper Marketing Team our National On-Premise Shopper Marketing Manager will create programs and activities that will meet and exceed the needs of our On-Premise customers. This manager will oversee the development of programs, manage the budget, and ensure execution excellence.
- This role could be based in Ontario or British Columbia and may have some travel between locations.
- Responsibilities
- Develop national on-premise strategies that ladder up to the Arterra Wines Canada big bets in collaboration with marketing and sales
- Work with Consumer & Shopper Insights to build a deep understanding of their path to purchase at on-premise
- Oversee the development of insights driven, innovative on-premise programs
- Initiate, develop and assist the management of cross promotions between the on and off premise channel
- Lead the customer sell-in of Shopper Marketing programs with high priority on-premise accounts
- Diligently manage the On-Premise budget to come in on plan. Optimize the budget by taking a continuous improvement lens to all areas of the budget. Find efficiencies (programs, vendors agreements, work effort, economies of scale, etc.) to drive value for our customers and AWC
- Ensure programs are measured and learnings are leveraged to continuously improve
- Ensure programs are easy to execute, feedback is gathered from on-premise customers, best practices are shared
- Manage and oversee all internal On-Premise communications and newsletters.
- Manage relationships with our outside agencies
- What you bring:

- University Education
- 2 -5 Years’ Experience in Brand/Shopper marketing roles within the alcoholic beverage / consumer packaged goods industry
- Ability to diagnose complex business problems
- Able to develop innovative solutions and strategies
- Exceptional influencing and consulting skills
- Demonstrated ability to influence and collaborate with Senior Leadership both internally and externally
- Utilizes a disciplined approach to define problems, identify root causes, evaluate data from a variety of sources, generate alternative solutions and choose the best solution
- Ability to use information in an effective and timely manner to allocate resources and achieve business goals
- Excellent verbal and written communication skills
- Proficient in Microsoft Office
- Demonstrated organizational, co-ordination and time management skills
- Demonstrates a high level of follow through and ability to meet multiple deadlines
- An understanding of social marketing
- Number of Openings:
0

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