Performance Marketing Team Lead

3 weeks ago

London, Canada InterGame Ltd Full time

An award-winning, cutting-edge, and innovative online casino and bingo brand is looking to hire a Performance Team Lead to build a newly formed internal performance marketing team. This team will act as an internal agency to stakeholders around the world to define and deliver against the performance marketing plans. They have a multi-million-pound budget focused on the UK, Spain, Mexico, Sweden, Canada, and LATAM with plans to enter many new markets.

If you have a proven track record in leading performance marketing at a high level and can work closely with internal teams as well as directly with platforms to ensure best-in-class search and paid social campaigns in extremely crowded markets, you are a good fit.

As well as being an expert in performance marketing, we are looking for someone with strong leadership qualities who can build and develop a team and is comfortable managing and motivating a team for success.

Key Responsibilities:
  1. Lead the development and delivery of the annual PPC/ASA/UAC and Paid Social marketing strategies for the in-housed markets.
  2. Lead the budgeting, forecasting, and reforecasting processes for the in-housed activity by presenting media plans to the relevant digital managers, Head of Digital, the CMO, the CEO, and the relevant Country Managers for approval.
  3. Liaise with the in-house ‘delivery’ team on the successful implementation of the approved media plans and reporting back on a monthly basis by reviewing the forecasted vs. actual performance.
  4. Deliver and execute monthly, quarterly, and annual marketing plans for PPC/ASA/UAC and Paid Social campaigns together with the in-house ‘delivery’ team across the in-housed markets.
Skills/Experience Required:
  1. Experience in the gaming industry is beneficial.
  2. Experience across all performance marketing platforms.
  3. Experience in forecasting.
  4. Experience in building and maintaining a performance marketing team.
  5. Expert understanding of digital tracking, measurement, and reporting tools.

If this sounds like you, then please get in touch for more details.

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