Director Of Performance Marketing

3 weeks ago

London, Canada White Bay group Full time
Marketing Performance Director | Creative Agency | Hybrid | $100k-115k + Bonus

The Company

Based in London, Ontario, this innovative agency specializes in crafting high-impact digital experiences that drive results. Known for its collaborative culture, the team is passionate about pushing the boundaries of creativity and technology to deliver unparalleled marketing solutions. With a strong emphasis on data-driven strategies and cutting-edge techniques, the agency is committed to helping brands achieve measurable success in an ever-evolving digital landscape.

The Role

The Marketing Performance Director will be the driving force behind the agency’s performance marketing initiatives. This role demands a strategic thinker with a deep understanding of digital marketing channels and analytics. The successful candidate will lead a talented team, working closely with various departments to optimize campaigns and maximize ROI for clients. The ideal candidate is not only a visionary leader but also someone who thrives in a fast-paced environment, continuously seeking out new opportunities to enhance marketing performance.

Responsibilities

  • Lead the development and execution of performance marketing strategies across multiple digital channels.
  • Oversee and optimize paid media campaigns, including search, social, display, and programmatic advertising.
  • Collaborate with creative and technical teams to ensure campaigns are aligned with overall marketing goals.
  • Lead and manage a portfolio of the agency's top-tier marketing clients.
  • Analyse campaign performance data, providing actionable insights to improve ROI.
  • Manage and mentor a team of marketing professionals, fostering growth and development.
  • Stay updated on industry trends, tools, and best practices to maintain a competitive edge.
  • Develop and manage marketing performance budgets, ensuring cost-effective allocation of resources.

Requirements

  • Proven experience in a leadership role within performance marketing.
  • 10+ years experience in Marketing, with experience executing marketing campaigns and strategies for 30+ clients.
  • Agency experience.
  • Strong understanding of digital marketing channels, analytics, and attribution models.
  • Expertise in paid media platforms such as Google Ads, Facebook Ads, Google Analytics, Google Tag Manager. and programmatic advertising.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience managing teams and collaborating across departments.
  • Strong communication and presentation skills.
  • Bachelor’s degree in Marketing, Business, or a related field; advanced degree or certification is a plus.

This role offers an exciting opportunity for a results-oriented leader to make a significant impact on the success of dynamic digital campaigns. Candidates who are passionate about driving performance and leading high-performing teams are encouraged to apply.

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