Marketing Manager

1 month ago

Old Toronto, Canada DATA Communications Management Corp. Full time

Position: Marketing Manager

Type: Full Time Permanent

Location: Downtown Toronto

DCM is a communication solutions partner that adds value for major companies across North America by creating more meaningful connections with their customers. We pair customer insights and thought leadership with cutting-edge products, modular enabling technology, and services to power our clients’ go-to-market strategies. We help our clients manage how their brands come to life, determine which channels are right for them, manage multimedia campaigns, deploy location-specific and 1:1 marketing, execute custom loyalty programs, and fulfill their commercial printing needs all in one place.

Our extensive experience has positioned us as experts at providing communication solutions across many verticals, including the financial, retail, healthcare, consumer health, energy, and not-for-profit sectors. Thanks to our locations throughout Canada and in the United States, we are able to meet our clients’ varying needs with scale, speed, and efficiency – no matter how large or complex the ask. And we can do it all with advanced data security, regulatory compliance, and bilingual communications, in digital or print.

We’re looking for a multi-faceted Marketing Manager who will be supporting communications and brand marketing initiatives and projects including, senior management corporate communications, Investor Relations, PR, brand marketing channels (social media, website), and line of business marketing needs. This individual will also be responsible to provide project management expertise to key, high priority marketing projects.

This will be a hybrid working arrangement – working 3 times a week on-site in our Downtown Toronto office and 2 times a week remotely.

KEY RESPONSIBILITIES:

Executive Leadership Support

  • Provide support to CEO on all internal communications and related campaigns.
  • Manage and execute Investor Relations campaigns and programs.
  • Work directly with DCM executive leadership, ensuring that all annual and quarterly Investor Relations communications are properly developed, implemented and executed.

Brand Marketing Management

  • Manage DCM marketing channels and conduct performance tracking on our corporate website (datacm.com), social media, outbound email programs,
  • Support other outbound channels as needed, specifically paid media and Google Ad programs (working with Manager, Demand Generation).
  • Develop and maintain corporate marketing calendar for website and social media, in collaboration with marketing team members and major business units.
  • Manage/support brand marketing activities at all DCM facilities, ensuring brand consistency, managing and implementing internal communications campaigns as required.

Line of Business Marketing Management

  • Liaise with all functional leaders at DCM to provide support on internal communications and marketing initiatives, including People & Culture, Operations, Sales Operations, ESG & DEI teams, Health & Safety, etc.
  • Assist with conceptualizing and developing campaigns – coordinate with creative teams to develop collateral, ensure timelines are met, and execute across internal communications channels.

Project Management

  • Responsible for project management of critical, high profile marketing projects and campaigns.
  • Work with key stakeholders to develop project plans and workback schedules using our project management tools (i.e. Smartsheet).
  • Work with Resource Managers to ensure that projects are adequately staffed to hit timelines, key milestones, and are being delivered successfully.

Event Management

  • Support DCM management with specific company events, primarily focusing on Investor Relations and senior management events such as our Annual General Meeting, Quarterly Investor Calls, Investor Days, etc.
  • Work with internal DCM teams to set up and coordinate the events, as well as prepare and communicate event details to stakeholders as needed.

REQUIREMENTS:

  • Proven experience in Marketing in a B2B environment including having managed digital channels (social, website, email, paid media, SEO/SEM) and offline channels (events, direct mail).
  • Excellent customer service and stakeholder management skills, with demonstrated ability to work directly with senior client management or a senior executive team.
  • Strong project management skills with the ability to track multiple projects simultaneously, and/or project management certification is an asset.
  • Strong Understanding of marketing automation and analytical tools such as Google Analytics, HubSpot, Hootsuite, Canva, etc.
  • Understanding of Microsoft Office tools, including Microsoft Teams.
  • Experience with broadcast/webcast-type events.

Data Communications Management Corporation is committed to equal employment opportunity, employs and does not discriminate against all qualified persons without regard to race, color, religion, national origin, sex, age, disability, or any other classification protected by applicable federal and provincial laws. We invite resumes from all qualified applicants. Should you require any accommodation throughout the recruitment and selection process, please inform human resources so that we can ensure your equal participation.

DCM would like to thank all applicants, however only those candidates qualified will be contacted.

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