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Digital Marketing

1 month ago

Mount Royal, Canada A.M.G. Medical Full time

We are currently looking for dynamic and experienced Digital Marketing & CRM Specialist to join our team and help drive our digital marketing and customer relationship management strategies.

AMG manufactures and distributes home care products and professional medical products. Our comprehensive product lines adhere to world-class standards for high quality and quick response.

AMG will provide you with a fast and innovative work environment as well as a warm, friendly and helpful corporate culture. AMG offers an excellent opportunity to advance your career within different departments.

If you think you are the right candidate for this position, please send us your CV.

Why join our team?

  • Monthly activities
  • Group Insurance
  • RRSP Match
  • Employee Assistance Program

Position Overview:

The Digital Marketing & CRM Specialist will manage HubSpot CRM systems, generate leads, drive brand awareness, and optimize customer lifecycle marketing. The role focuses on CRM management, digital marketing, and reporting.

Key Responsibilities:

CRM Management:

  • Support new HubSpot CRM initiatives aimed at enhancing the tracking of customer interactions and optimizing the customer journey.
  • Ensure customer data is accurate, up-to-date, and segmented effectively for targeted marketing campaigns.
  • Develop and execute email marketing campaigns to nurture leads, engage with prospects, and retain customers.
  • Design and implement customer lifecycle strategies to enhance customer acquisition, activation, and retention.

Digital Marketing:

  • Develop and execute digital marketing campaigns across various channels, including Google Ads, LinkedIn Ads, and others.
  • Generate leads and drive brand awareness through SEO, social media, and content marketing.
  • Stay up-to-date with industry trends and best practices in digital marketing.

Reporting:

  • Monitor and analyze digital marketing and CRM performance metrics.
  • Generate reports and insights for the marketing team and senior management.
  • Provide data-driven recommendations for continuous improvement.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communication, or a related field.
  • 3-5 years of experience in digital marketing and CRM management, strongly emphasizing HubSpot.
  • Proficiency in marketing software and tools such as Google Analytics and SEMrush.
  • Strong analytical skills and experience with data-driven marketing.
  • Excellent communication skills, both written and verbal.
  • Ability to work collaboratively with cross-functional teams.
  • Fluency in English and French.
  • Experience in the healthcare or medical industry.

Interpersonal Skills:

  • Problem-solving: A strong problem-solving mindset is necessary for identifying opportunities for improvement, troubleshooting campaign performance issues, and developing creative solutions to marketing challenges.
  • Time Management: Excellent time management skills are required to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced work environment.
  • Analytical Thinking: The ability to analyze data and draw meaningful insights from complex information is crucial for making data-driven decisions and optimizing digital marketing and CRM efforts.
  • Empathy: Understanding prospects' and customers' needs, preferences, and pain points is essential for creating personalized and impactful marketing campaigns that resonate with the target audience.
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