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Marketing Manager II
3 months ago
Our client, a leading platform for managing personal, business and tax finances, is actively looking for a Marketing Manager II to join their team onsite in Toronto, Ontario, Canada
12-month contract with an opportunity to extend at any time.
Responsibilities
- Manages the marketing activities and programs for the organization.
- Develops and implements marketing plans to serve the business objectives.
- Stays abreast of changes in the marketing environment and coordinates market research projects.
- Selects and manages ongoing relationships with different marketing vendors.
- May oversee advertising, events and public relationships.
- Manages subordinate staff in the day-to-day performance of their jobs.
- Ensures that project/department milestones/goals are met and adheres to approved budgets.
- Has full authority for personnel actions.
- Extensive knowledge of department processes.
Desired Skills And Experience
- 5+ years of business experience with marketing campaign development and cross-functional execution (technology/SaaS and/or B2B preferred).
- Experience in Customer/Lifecycle Marketing – including successful execution of customer engagement and monetization strategies through digital tactics.
- Proven track record of executing A/B tests, optimizing campaigns and translating data into actionable insights.
- Strong analytical and problem-solving skills to understand data sources, campaign logic, and campaign performance (ROI analysis and recommendations).
- Agency experience preferred but not required.
- Must be able to independently run digital marketing campaigns from start to finish.
Applicants must be currently authorized to work in Canada on a full-time basis now and in the future.
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