Digital Marketing Analytics Lead

Found in: Talent CA 2 C2 - 6 days ago

Toronto, Canada CB Canada Full time

Digital Marketing Analytics Lead

On behalf of our client in the Banking Sector, PROCOM is looking for a Digital Marketing Analytics Lead.

Digital Marketing Analytics Lead – Job Description

  • Oversee day-to-day team operations in terms of delivering automated and ad-hoc digital marketing reports and insights

  • Lead transition of digital advertising book-of-record reporting, involving integrations of Google Analytics and Facebook offline conversions into existing dashboards

  • Lead integration of other digital marketing channels into book-of-record marketing dashboards, including SEO, public site, online banking, and mobile banking app

  • Drive standardization of digital advertising measurement across all LOBs through multi-touch attribution, media mix modelling, and A/B lift tests

  • Develop a digital advertising insights framework that leads to actional recommendations

  • Collaborate with the digital marketing capabilities team to drive increased automation of digital reporting and insights

  • Create and develop a team not only focused on developing insights but also presenting insights back to partners to drive strategic improvement

  • Enhance digital analytics capability by developing a “best-in-class” analytics team that delivers meaningful insights that drive measurable business value

  • Provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs

  • Identify and champion digital media and analytics projects and services across all paid, owned and earned assets

  • Work with vendors and/or internal partners to develop and integrate advanced techniques for performance measurement and attribution

  • Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives business profitability

Digital Marketing Analytics Lead – Mandatory Skills

  • 7-10 years of experience in digital marketing analytics, preferably within the context of financial services

  • 5+ years experience managing small to mid sized digital marketing analytics teams with experience in identifying and growing talent -people management skills

  • Strong BI/Visualization skills and experience

  • 5+ years of relevant experience in digital analytics data with specific experience with the following platforms:

  • BI/Data Visualization Platforms: one of, Domo, Power BI, Looker, Datorama – digital marketing analytics

  • Marketing Analytics Platforms: one or more of Google Analytics, Adobe Analytics, CM360

  • Digital Advertising Platforms: one or more of SA360, DV360, Google Ads, Facebook Business Manager

  • Working experience with digital attribution and marketing mix modelling methodologies

  • A passion for analytics, high comfort level and interest in interpreting data and results; ability to "tell stories" with data and facts

  • Proven leadership experience including demonstrated ability to work in and across teams, manage stakeholders and align leadership

  • Strong project management skills and a high attention to detail

  • An overall dedication to producing high quality work and desire to continuously learn, develop and do better

  • Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems

  • A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business

  • Ability to work with senior partners to prioritize work efforts across team and communicate trade-offs, get their trust and buy-ins by helping them understand how different initiatives would generate business value

Digital Marketing Analytics Lead - Nice to Have Skills

  • Working experience on marketing use cases with Google Cloud and Big Query would be an asset

  • Skills and experience with either SQL SAS, PySpark, or Python would be considered an asset

  • 7-10 years of experience in digital marketing analytics, preferably within the context of financial services

  • In addition, s/he will have a degree in quantitative discipline, science, engineering or business/finance is preferred.

  • Excellent presentation & communication skills

Digital Marketing Analytics Lead - Assignment Start Date

ASAP – 12 months to start

Digital Marketing Analytics Lead - Assignment Location

Toronto, ON – Work Hybrid

  • Program Manager

    5 days ago

    Toronto, Canada Tiger Analytics Full time

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including...

  • Digital Marketing Account Manager

    Found in: Whatjobs CA C2 - 6 days ago

    Greater Toronto Area, Canada Noah Digital Marketing Full time

    Summary We are seeking a dynamic digital account manager to join our marketing team. In this role, you'll develop and oversee the digital marketing strategies of our clients to ensure that their digital goals are met. You'll also act as the primary point of contact between our clients and the company. To ensure success as a digital account manager, you...

  • Digital Marketing Account Manager

    Found in: Appcast CA A2 P - 7 days ago

    Greater Toronto Area, Canada Noah Digital Marketing Full time

    SummaryWe are seeking a dynamic digital account manager to join our marketing team. In this role, you'll develop and oversee the digital marketing strategies of our clients to ensure that their digital goals are met. You'll also act as the primary point of contact between our clients and the company.To ensure success as a digital account manager, you should...

  • Digital Marketing Account Manager

    Found in: Appcast CA C2 Glassdoor - 7 days ago

    Greater Toronto Area, Canada Noah Digital Marketing Full time

    SummaryWe are seeking a dynamic digital account manager to join our marketing team. In this role, you'll develop and oversee the digital marketing strategies of our clients to ensure that their digital goals are met. You'll also act as the primary point of contact between our clients and the company.To ensure success as a digital account manager, you should...

  • Digital Marketing Specialist

    5 days ago

    Toronto, Canada Konverge Digital Solutions Full time

    Digital Marketing Specialist - Field Eagle Field Eagle is a cutting-edge B2B SaaS solution offering tablet-based inspection software designed for highly specialized industries including oil & gas, mining, construction, and more. As part of the Konverge group of companies, Field Eagle stands out for its niche market focus and commitment to enhancing...

  • Digital Marketing Account Manager

    4 hours ago

    Toronto, Canada Consultus Digital Inc Full time

    **Job Title: Digital Marketing Account Manager** Location: Toronto, Canada - Hybrid **Watch this video **on what it's like to work at Consultus Digital! **About Us**: **The Opportunity**: We are seeking a proactive Digital Marketing Manager to join our team. This position is suited for a strategic thinker passionate about crafting and managing marketing...

  • Digital Marketing Account Coordinator

    3 hours ago

    Toronto, Canada TechWyse Internet Marketing Full time

    **About TechWyse** TechWyse Internet Marketing is a digital marketing leader. As one of North America’s longest-running digital marketing agencies, TechWyse is always on the lookout for dynamic, passionate talent. At TechWyse, we have a straightforward competitive advantage - we always strive to exceed expectations! An effective internet marketing...

  • Senior Manager, Digital Marketing

    Found in: Talent CA C2 - 2 weeks ago

    Toronto, Canada President's Choice Financial Full time

    Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague. Location: 500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9 When you hire great people, great things can happen. PC Financial offers unprecedented value to Canadians through payment...

  • Digital Analytics Specialist

    7 days ago

    Toronto, Canada Aviso Wealth Full time

    **Aviso Wealth**: **The Opportunity**: We’re looking for a Digital Analytics Specialist to join our Marketing team. This role can be mostly remote, however we will on occasion require you to come onsite to our office at 151 Yonge St, Toronto, ON. Reporting to the, Senior Manager, Digital Marketing and Analytics the Digital Analytics Specialist is...

  • Digital Sales and Marketing Consultant

    6 days ago

    Toronto, Canada TechWyse Internet Marketing Full time

    TechWyse Internet Marketing is a digital marketing leader located in Toronto, Ontario. Consisting of 150+ marketing professionals with over 20 years of industry experience. In this position, we are seeking a career-oriented individual who is passionate about the internet marketing and website development industry and seeking opportunities for...

  • Digital Sales and Marketing Consultant

    3 hours ago

    Toronto, Canada TechWyse Internet Marketing Full time

    TechWyse Internet Marketing is a digital marketing leader located in Toronto, Ontario. Consisting of 150+ marketing professionals with over 20 years of industry experience. In this position, we are seeking a career-oriented individual who is passionate about the internet marketing and website development industry and seeking opportunities for...

  • Digital Marketing Manager

    1 week ago

    Toronto, Canada Fidelity Investments Full time

    Job Description Job Posting - Digital Marketing Manager This is a hybrid role with a mix of remote and in-office working. At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find...

  • Digital Marketing Delivery Lead

    6 days ago

    Toronto, Canada McCain Foods (Canada) Full time

    **Position Title**:Digital Marketing Delivery Lead **Position Type**: Regular - Full-Time **Position Location**:Toronto HQ **Requisition ID**: 22425 We know the importance that food plays in people's lives - the power it has to bring people, families and communities together. Our purpose is to bring enjoyment to people’s lives through great tasting...

  • Digital Marketing Manager

    Found in: Talent CA C2 - 6 days ago

    Toronto, Canada Fidelity Investments Full time

    Description Job Posting - Digital Marketing Manager This is a hybrid role with a mix of remote and in-office working. At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking...

  • Digital Analytics Strategist

    Found in: Talent CA C2 - 6 days ago

    Toronto, Canada Unreal Gigs Full time

    We are in search of a Digital Analytics Strategist who will play a crucial role in analyzing digital product data to guide strategic decisions and actionable insights. This individual will possess expert-level proficiency in digital analytics and will collaborate closely with cross-functional teams to deliver valuable insights that enhance marketing...

  • Research Lead

    Found in: Talent CA C2 - 6 days ago

    Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Digital Marketing Manager

    Found in: Talent CA 2 C2 - 6 days ago

    Toronto, Canada CB Canada Full time

    Manpower has partnered with one of the leading bank. that is looking for a full time Digital Marketing Manager for 1 year contract. This Position is hybrid (remote and on site).Job title: Digital Marketing ManagerLocation: TorontoDuration: yearPay rate: $51/hrJob description Bachelor's degree or College diploma in Business/Marketing/Technology3+ years of...

  • Digital Marketing Manager

    Found in: Talent CA C2 - 6 days ago

    Toronto, Canada UNIQLO Full time

    Description Job Title: Digital Marketing Manager Location: Toronto Reporting to: Digital Commerce Director About UNIQLO UNIQLO is a brand of Fast Retailing Co. (FR), a global Japanese retail holding company that designs, manufactures and sells clothing under multiple brands including: GU, Theory, Helmut Lang, PLST (Plus T), COMPTOIR DES COTONNIERS,...

  • Campaign Lead, Digital Agile Sales

    1 week ago

    Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Digital Analytics Developer

    Found in: Talent CA C2 - 6 days ago

    Toronto, Canada Equality Street Inc. Full time

    On behalf of our client, one of Canada’s largest banks and one of the largest banks in the world by market capitalization, Equality Street is looking for a Digital Analytics Developer (Google Marketing Platform) to add to their Digital Data & Analytics team.Joining the Digital Data & Analytics team as a Digital Analytics Developer, you will have the...