Digital Analytics Specialist

3 weeks ago

Toronto, Canada Aviso Wealth Full time

**Aviso Wealth**:
**The Opportunity**:
We’re looking for a Digital Analytics Specialist to join our Marketing team.

This role can be mostly remote, however we will on occasion require you to come onsite to our office at 151 Yonge St, Toronto, ON.

Reporting to the, Senior Manager, Digital Marketing and Analytics the Digital Analytics Specialist is responsible for helping our internal business functions understand and improve client interaction with our digital properties and campaigns. It’s an exciting opportunity to demonstrate your mathematical prowess and implementation expertise while also helping our businesses achieve their strategic objectives.

At Aviso, we believe that measurement matters. And our Digital Analytics Specialist is the key to ensuring we are accurately measuring the effectiveness of our digital properties, our mobile apps, our digital marketing campaigns and our organic traffic. The Digital Analytics Specialist is a critical role in the success of Aviso’s Marketing department, enabling executional excellence by aiding in the delivery of our strategic business objectives.

**Who you are**:

- **Service** - You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
- **Execution** - You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
- **Collaboration** - You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization

**What your day looks like**:

- Digital Reporting_
- Establish KPIs and secondary metrics to help us evaluate the performance of digital initiatives
- Provide interpretation, guidance, and key insights to business leaders
- Conduct ad-hoc analyses to support digital tactics and strategies and provide custom insights
- Present technical details to a non-technical audience, including reports for management
- Platform Management_
- Help deliver the strategy, roadmap, and ongoing enhancements to Aviso’s digital analytics platforms
- Work with IT, system vendors and consultants, as needed, to ensure our digital analytics platform is optimized and integrated while complying with our security protocols
- Understand system infrastructure and be able to align system capabilities with user requirements
- Collaborate with Business Intelligence and Legal teams to develop data capture strategies to meet measurement requirements and see these solutions through to successful delivery
- Engage with IT and outside vendors (where required) to coordinate the testing strategy, including end-to-end testing of new solutions
- Tag Implementation & Management_
- Develop analytics tagging architecture and technical specifications documents to standardize the implementation of Google Analytics within the organization
- Help lead the migration of Universal Analytics to GA4, including optimization of the tag implementation process, elimination of redundant tags and the successful mapping of custom data elements to ensure proper capture a digital customer lifecycle no longer fragmented by platform or organized in independent sessions
- Lead the rollout of new implementations and platform enhancements
- Work with business stakeholders to understand, define and prioritize tagging requirements to ensure accurate digital measurement
- Work with development teams to guide the implementation in alignment with the WCMS
- Campaign Performance Management_
- Identifying and improving digital campaign tactic performance to maximize efficiencies
- Support campaign tracking requirements including pixel and conversion, working in partnership with our digital media agency and internal stakeholders
- Provide ongoing measurement of both PPC and SEO traffic, leveraging CPC estimates to help establish the ROI of organic efforts over time

**Requirements**:
**Your experience and skills**:

- 2+ years in a digital analytics role, including experience implementing digital tracking methodologies
- A minimum of 4 years working with Marketing teams to deliver digital campaigns
- Knowledge of digital analytics principles, methods, and techniques
- Team player with organization and people experience, including setting priorities and problem-solving, preferably in financial services
-

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