Digital Marketing Delivery Lead

4 weeks ago

Toronto, Canada McCain Foods (Canada) Full time

**Position Title**:Digital Marketing Delivery Lead

**Position Type**: Regular - Full-Time

**Position Location**:Toronto HQ

**Requisition ID**: 22425

We know the importance that food plays in people's lives - the power it has to bring people, families and communities together. Our purpose is to bring enjoyment to people’s lives through great tasting food, in a way which reflects our values. McCain has recently committed to implementing regenerative agriculture practices across 100 percent of our potato acreage by 2030. Ask us more about our commitment to sustainability.

Reporting to the Product Owner, Digital Marketing & Engagement, the Delivery Lead will support and lead the execution of projects as defined by the Product Owner and Digital Marketing & Engagement Roadmap.

The delivery lead is passionate about Digital Marketing and driving results and achieving growth ambitions of the organization through technology solutions.

Knowledge & experience working with Salesforce, Pardot, Datorama is strongly preferred.

**JOB RESPONSIBILITIES**:
**_ Core_**
- Understands and executes the product roadmap
- Assists in defining and executing the go-to-market plan for roadmap execution
- Translates product roadmap features into well-defined product requirements including features, user stories, and acceptance test criteria.
- Prioritizes and maintains the backlog for assigned products, balancing the requirements of stakeholders.
- Ensures data & Insights are available to create actionable outcomes to the ultimate customer.
- Works in an Agile environment and continuously reviews the business needs, refines priorities, outlines milestones and deliverables, and identifies opportunities and risks.
- Develops and maintains appropriate tracking and reporting of product performance post-launch to evaluate future investment.
- Understands Product roadmap risks, issues, and blockers actively assists with issue resolution

**_
Elevation_**
- Achieves elevated customer satisfaction in the scope of solutions they are creating by delivering a high degree of quality and superior user experience

**_
Guardianship_**
- Advocate and ensure adherence to McCain Global processes & solutions unless deviation is required for specific market conditions and this is agreed by the appropriate business sponsors
- Act as the guardian of the user experience to facilitate product adoption, onboarding and process efficiency

**_ Engagement_**
- Establish and execute strong engagement with Global, regional and technical product stakeholders
- Develop partnership relationships with our strategic vendors to maximize the value from these engagements
- Consult & partner with relevant Product Architect on solution, technology and security architecture domains.

**_
Capability_**
- Coordinate with business stakeholders and vendors to ensure products are embedded with an appropriate network of support for user onboarding and capability.
- Support the development of training programs & material, to sustain product capability.

**_
Data-driven Organization_**
- Identify opportunities within the business to improve or provide data & insights to enhance decisions or facilitate agility.

**_
Solution Acquisition_**
- Assist with RFI/RFP process for selection of software provider and system integrators.
- Assist in the development of contracts, professional service agreements and statements of work.
- Responsible for the blueprint, realization, testing, training, go live and hyper care.

**_
Releases/Upgrades & Evolution_**
- Partner with the product architect to ensure release, upgrade, and development processes are in place to ensure the stability of the system and mínimal business disruption relating to technical change.
- Partner with the product architect to ensure appropriate testing and technical support is in place for technical changes
- Partner with the Product architect on the development of life cycle roadmaps for all products
- Includes version alignment globally and timing of upgrades.
- Ensure new functionality is communicated to the business.
- Prepare for any "end of life" scenarios and work to develop replacement alternatives.

**MEASURES OF SUCCESS**:

- The Delivery Lead has a deep knowledge of the product, the market, and customers.
- Project Management: strong project management skills
- Excellent Analytical, problem solving, prioritization and collaboration skills.
- Strong Presentation & facilitations Skills:
**KEY QUALIFICATION & EXPERIENCES**:

- Bachelor's degree in Business/Marketing/Engineering/Science
- Minimum of 3-5 years of demonstrated successful work experience in the food or manufacturing industry, ideally with experience in Sales & Marketing (i.e., Trade Management, Pricing, Digital marketing & Asset Management, sales execution)
- Knowledge and expertise with Salesforce CRM solutions
- Knowledge of Salesforce (Sales and Marketing Cloud) solutions
- A solid understanding of master data and its integration.
- Experien

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