Product Owner

1 month ago


Kitchener, Ontario, Canada Equitable Full time
Product Owner - Website Waterloo, ON, Canada Req #2278 Tuesday, May 21, At Equitable, we realize that your work life is not just about performing a job; it's about being part of a workplace that helps you grow and reach your full potential. Within our friendly and collaborative work environment, we recognize that the key to our growth and success is a dedicated, motivated and client-responsive staff. Join Equitable today.

Position Title: Product Owner - Website
Reports To: Director, Corporate Marketing
Department:
Brand Impact
Term:
Permanent Full-Time


Work Arrangements: This is a hybrid role. You will work in our office in Waterloo, ON a minimum of two (2) assigned, consecutive days every other week, plus a fifth (5th) assigned day per month. You are welcome to work from the office more than the minimum requirement and there may be some roles that are required to work in our office more than the minimum requirement.

The Opportunity: The client is at the heart of everything we do at Equitable. Our purpose is to be there for our clients through our solutions, helping them protect today and prepare tomorrow.

The Product Owner - Website plays a pivotal role in business architecture, design and content of our public facing digital website. The incumbent will provide overall ownership to our enterprise website - , our front door, and opportunity to make that first impression, for future and existing clients, employees, and partners to get to know Equitable. This includes leading the design, release planning, analytics, content implementation and optimization for By creating and implementing integrated plans, you will first transform, and continue to evolve to reflect our brand purpose and strategic direction.

We are looking for an individual with amazing creativity, empathy, stakeholder engagement experience, team building, collaboration and influencing skills, change management, an enduring sense of curiosity, a never-ending desire to learn, and the desire to deliver an exceptional digital experience.

If this sounds like you, we encourage you to apply today. Now is an exciting time to join one of the Waterloo Area's and Southwestern Ontario's Top Employers for 2024


What you will be doing:

  • Act as the business owner for , own the strategy, roadmap, backlog to ensure our website strategy supports enterprise, organizational and team goals.
  • Play a lead role in rebuilding , collaborating closely with a cross functional project team and agency partners to ensure a seamless roll out of new website.
  • Act as the point person for - ensuring businesses and functional team updates are managed, aligned, and driving the best outcomes possible - including but not limited to recruiting, product marketing, brand campaigns, thought leadership etc.
  • Stay on top of current and emerging trends, competitive landscape - bringing new and innovative ideas to elevate our digital experience.
  • Remain connected to business priorities, to ensure is supporting organizational priorities. Work closely with marketing, communications, and HR teams to align website content with current needs, marketing campaigns and initiatives.
  • Oversee the day-to-day running of to ensure a seamless end-to-end experience, in partnership with the marketing and communication teams across the organization.
  • Ensure adherence to website processes, content guidelines, accessibility requirements and controls.
  • Continually deliver exceptional performance by evaluating key metrics across end user experience.
  • Maintain site map and information/navigation architecture.
  • Accountable for content publishing.
  • In partnership with cross functional marketing and communications team implement SEO strategy and best practices to improve search engine rankings and organic traffic.
  • Collaborate with IT and other partners for technical development and integrations and monitor and improve website performance.
  • Monitor website analytics, track key performance indicators, and report on website traffic, engagement, and conversion rates.
  • Use data insights to make informed decisions and propose improvements.


What you will bring:

  • Bachelor's degree in marketing or digital marketing, or a related field.
  • 5+ years experience in a similar role
  • Proven experience in website management, digital experiences and/or digital transformation
  • Proficiency in analytics tools (e.g., Google Analytics) and creating dashboards
  • Strong understanding of digital marketing strategies and SEO.
  • Knowledge of website accessibility standards (WCAG) and data privacy regulations.
  • Experience working with a diverse group of stakeholders, in a fast-paced environment, managing multiple demands - prioritizing work across multiple teams.
  • Excellent communication and collaboration skills - including the ability to explain digital concepts and technologies to business leaders, as well as business concepts with technologists.
  • Demonstrate project management skills by efficiently planning, organizing, and executing the operating model, ensuring adherence to timelines, budgets, and quality standards.
  • Experience working in financial services industry, would be considered an asset.

What's in it for you:

  • A healthy work-life balance with employee wellness top of mind
  • Annual bonus program, annual vacation allowance, and company-paid benefits program
  • An additional paid volunteer day each year so you can spend time giving back to the community
  • Immediate enrollment in the company's pension program with employer matching
  • Employee resource groups that support an inclusive work environment
  • Tuition support and specialized program assistance
  • An onsite, full-service cafeteria with a variety of daily options
  • Discounts on company products and services, and access to exclusive employee perks
  • Regular EQ Together events focused on company togetherness and collaboration

As part of the recruitment/offer process you will be required to:

  • Provide two professional references (minimum one supervisor and above)

To learn more about Equitable, we encourage you to explore our organization.

At Equitable, we are committed to providing equal access to employment opportunities across our organization. Please contact our HR team at if you would like to receive our job postings in an alternative format or require an accommodation with the application process.

#LI-Hybrid

Other details
  • Job Family Individual Contributor
  • Pay Type Salary
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