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Marketing Lead

2 months ago

Canada Insightplatforms Full time
Job Title: Marketing Lead - Demand Generation

We are seeking a highly skilled Marketing Lead - Demand Generation to join our team at Insightplatforms. As a key member of our marketing team, you will be responsible for developing and implementing strategies to generate leads and revenue for the company.

About the Role:

The successful candidate will have a proven track record of owning campaigns and driving pipeline growth. You will be responsible for executing marketing programs that capture and nurture marketing leads across multiple channels, including outreach to our existing database through marketing automation, lead generation through events and search engine marketing, and optimizing the use of our website as a lead generation channel.

Key Responsibilities:
  • Develop and implement demand generation strategies to drive lead growth and revenue
  • Manage and optimize marketing automation campaigns to maximize ROI
  • Lead generation through events and search engine marketing
  • Optimize website for lead generation
  • Monitor industry trends and stay up-to-date on new technologies and techniques
  • Assist in landing page and content development to target customers throughout the customer lifecycle
Requirements:
  • 4-6 years of experience in demand generation or a related field
  • Proficiency in marketing automation and CRM software (such as Pardot, Mailchimp and Salesforce)
  • Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth
  • Strong analytical skills, with experience analyzing data and making data-driven decisions
  • Knowledge of sales techniques and strategies
  • Post-secondary degree in marketing or related field
What We Offer:

We offer a supportive and flexible work environment, with a mix of in-office and virtual work arrangements. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.