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VIE - Digital Marketing & E-Commerce Analyst - Canada

4 months ago


Boucherville, Quebec, Canada Danone North America Full time

About the job

We are looking for a digital marketing & e-commerce analyst to join Danone Canada's media, digital, and e-commerce team. This position can be based at our Boucherville office or our Toronto office.

As part of this role, you will assume the following responsibilities:

Mission:As a digital marketing & e-commerce analyst, you will be responsible for managing and optimizing digital campaigns and digital ecosystems for Danone Canada. You play a key role in defining Danone's long-term digital and e-commerce vision (action plan, partners, configuration).

Specifically:

  • Digital Activations and Social Media:You will execute digital campaigns and strategies on social media for Danone brands.
  • SEO/SEM Strategies:You will be an expert in search engine optimization (SEO) and search engine marketing (SEM), collaborating with our strategic partners and online clients.
  • Website Monitoring:You will monitor developments and updates on various websites and partner sites, working closely with internal teams.
  • Marketing Content Updates:You will update marketing content on Danone's platforms and partner sites.
  • Relationship Management:You will handle relationships with our digital agencies and key accounts.
  • Consultation and Education:You will advise brand managers and share best practices with teams.
  • Results Analysis:You will communicate activity results through studies and performance reports.
  • Budget Management:You will oversee the annual budget related to digital and e-commerce activities.
  • Competitive Monitoring:You will track competitors' actions in the market.

    About you

    The ideal candidate

    • Bachelor's Degree:A degree in Business Administration with a specialization in marketing or digital marketing is preferred.
    • Experience:1 to 2 years of experience in digital marketing and/or e-commerce.
    • Bilingual:Proficiency in both English and French, both written and spoken.
    • Data Interest:Strong interest in data, including familiarity with Google Analytics, Adwords, Tag Manager, and experience with tracking codes and report generation.
    • CMS Experience:Experience with a content management system (CMS) and basic HTML skills (an asset).
    • Creativity and Independence:Proactive, creative, and open-minded, with the ability to work independently and collaboratively.
    • Project Management:Capable of managing cross-functional projects and navigating complex environments with multiple stakeholders while adhering to strict deadlines.

      About Danone

      Hit the "apply now" button now.To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our career website.

      We systematically respond to all our candidates; if you have not been contacted, your request has not yet been processed. The processing time for applications may vary depending on the period and the volume of applications.

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