Digital Customer Experience

1 month ago

Boucherville, Quebec, Canada Rona Inc. Full time
About the Role

We are seeking a highly skilled Digital Customer Experience & E-Commerce Advisor to join our team at RONA Inc. This role is integral in driving our online customer journey, managing online-only programs, launching new brands, optimizing all campaigns through and AB/test program, and enhancing path to conversion.

Key Responsibilities
  • Oversee the implementation and management of all online-only programs.
  • Lead the online launch of new brands, ensuring a cohesive and engaging customer experience.
  • Develop and optimize promotional strategies including dynamic coupons, value cues for search landing pages, value cues badges, and flyer integration.
  • Manage various content pages, including shop & brand pages, awareness pages, and operational pages.
  • Analyze and optimize the customer journey funnel to improve conversion rates.
  • Analyze and optimize site navigation based on trends and seasonality.
  • Oversee site content, focusing on optimization in categories and collaboration with the marketing team on the Workbench content section.
  • Support the marketing team in managing site monetization efforts, starting with Criteo, and collaborate to introduce new monetization strategies.
  • Lead the transfer of all content pages to the new Sanity platform.
  • Participate in all E-Commerce Projects & QA Testing as needed.
  • Implement new site features, such as the "New In" filter, to enhance customer engagement.
  • Conduct A/B tests to compare different site elements (e.g., NPC vs PLP) and analyze results to drive improvements.
  • Focus on analyzing the conversion funnel to identify and implement enhancements that drive higher conversion rates.
Requirements
  • Bachelor's degree in business, e-Commerce, or similar.
  • At least 3 years of experience in e-commerce, digital marketing.
  • Cross-functional experience and ability to lead directly and through influence.
  • Experience with Adobe Analytics, Hotjar and Figma (an asset).
  • Exceptional analytical and communication skills.
  • Driven, self-starter attitude, problem-solving skills, and ability to perform in a fast-paced, changing environment.
  • Ability to quickly bring clarity and define path forward in complex situations.
What We Offer
  • A fitness centre, sports activities, and showers.
  • A childcare centre that can accommodate up to 78 children.
  • A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations.
  • Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations).
  • Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
  • Electric car charging stations.
  • Career growth opportunities within the company.
  • An inclusive and safe working environment.
  • Promotion of work-life balance.
  • An employer that's involved in the community.

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