Digital Customer Experience

4 weeks ago

Boucherville, Quebec, Canada Rona Inc. Full time
About the Role

We are seeking a highly skilled Digital Customer Experience & E-Commerce Advisor to join our team at RONA Inc. This role is a key part of driving our online customer journey, managing online-only programs, launching new brands, and optimizing all campaigns through AB/test programs.

Key Responsibilities
  • Oversee the implementation and management of all online-only programs.
  • Lead the online launch of new brands, ensuring a cohesive and engaging customer experience.
  • Develop and optimize promotional strategies, including dynamic coupons, value cues for search landing pages, value cues badges, and flyer integration.
  • Manage various content pages, including shop & brand pages, awareness pages, and operational pages.
  • Analyze and optimize the customer journey funnel to improve conversion rates.
  • Analyze and optimize site navigation based on trends and seasonality.
  • Oversee site content, focusing on optimization in categories and collaboration with the marketing team on the Workbench content section.
  • Support the marketing team in managing site monetization efforts, starting with Criteo, and collaborate to introduce new monetization strategies.
  • Lead the transfer of all content pages to the new Sanity platform.
  • Participate in all E-Commerce Projects & QA Testing as needed.
  • Implement new site features, such as the "New In" filter, to enhance customer engagement.
  • Conduct A/B tests to compare different site elements (e.g., NPC vs PLP) and analyze results to drive improvements.
  • Focus on analyzing the conversion funnel to identify and implement enhancements that drive higher conversion rates.
Requirements
  • Bachelor's degree in business, e-Commerce, or similar.
  • At least 3 years of experience in e-commerce, digital marketing.
  • Cross-functional experience and ability to lead directly and through influence.
  • Experience with Adobe Analytics, Hotjar, and Figma (an asset).
  • Exceptional analytical and communication skills.
  • Driven, self-starter attitude, problem-solving skills, and ability to perform in a fast-paced, changing environment.
  • Ability to quickly bring clarity and define path forward in complex situations.
What We Offer
  • A fitness centre, sports activities, and showers.
  • A childcare centre that can accommodate up to 78 children.
  • A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations.
  • Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations).
  • Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
  • Electric car charging stations.
  • Career growth opportunities within the company.
  • An inclusive and safe working environment.
  • Promotion of work-life balance.
  • An employer that's involved in the community.
About RONA Inc.

RONA Inc. is a leading Canadian retailer of hardware, home renovation, and gardening products. We operate or service some 425 corporate and affiliated dealer stores, offering a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores.

At RONA Inc., over 22,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

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