Marketing and Communications Manager

1 month ago

St John's, Newfoundland and Labrador, Canada Meridia Recruitment Solutions Full time

Marketing and Communications Manager
Newfoundland Chocolate Company
St. John's, NL
Reference #NH-18310

Are you a creative visionary with a passion for marketing and a love for storytelling? Do you thrive on collaboration, innovation, and crafting unforgettable brand experiences?

Imagine a role where your strategic marketing and communications expertise drive the growth and visibility of an iconic Newfoundland brand, where you collaborate with a dynamic team to bring culture to life. If you have a passion for crafting compelling stories, engaging audiences, and enhancing brand presence, Newfoundland Chocolate Company could be the perfect place for you

Newfoundland Chocolate Company is renowned for its dedication to creating exceptional chocolate experiences that celebrate the rich culture and heritage of Newfoundland and Labrador. Built on a reputation of quality and artisanship and a commitment to creativity and community, this is a company where excellence is evident at every interaction.

Meridia Recruitment has partnered with Newfoundland Chocolate Company in their search for a Marketing and Communications Manager who will be the driving force behind their branding initiatives In this role, you'll bring Newfoundland Chocolate Company's vision to life through innovative marketing and communication strategies. Your creativity will enhance the brand's visibility and support the success of their iconic products. If you're a strategic thinker with a flair for storytelling and a passion for collaborative marketing, this could be the perfect role for you

What You Will Do:

  • Innovate Marketing Strategies: Develop and implement creative marketing campaigns across digital and traditional platforms to boost engagement and brand awareness, drive sales, and promote products. You'll help actualize the company's vision for marketing ideas and strategies while also developing your own campaigns and initiatives.
  • Brand Management: Ensure consistent and cohesive brand messaging across all platforms and touchpoints.
  • Content Creation: Oversee digital marketing efforts including managing Newfoundland Chocolate Company's social media presence (Facebook, Instagram, TikTok, etc.) with compelling content that highlights the products and story, with a goal to increase engagement. Ensure the website is current, engaging, and aligned with brand objectives.
  • Retail and Seasonal Campaigns: Lead all marketing and communications initiatives related to retail locations, product promotions, monthly campaigns, and seasonal sales, ensuring that brick-and-mortar locations shine.
  • Event Content Creation: Capture and create compelling content at events, such as tastings, cooking classes, and community engagements. Your content will help grow awareness of event offerings and engage the community.
  • Data-Driven Insights: Monitor and analyze the effectiveness of marketing campaigns and events, using data to refine strategies and improve outcomes. Success will be measured by KPIs such as sales, social media engagement, expanded partnerships, and brand awareness.
  • Public & Media Relations: Create and coordinate successful marketing strategies with radio stations and billboards and maintain relationships with media, influencers, and community partners. Assist the team in building partnerships and engaging stakeholders to expand brand reach.
  • Collaborative Leadership: Lead development meetings with the entire team, fostering a collaborative and fun company culture. You will oversee an in-house graphic designer and photographer, who will report directly to you.

Who You Are:

  • Education: Bachelor's degree in Marketing, Communications, Business, or an equivalent combination of experience.
  • Experience: 3-5 years of experience in marketing and communications, ideally in the food and beverage industry.
  • Creativity: An innovative thinker with a passion for developing out-of-the-box ideas. An appreciation for Newfoundland and Labrador's unique culture and an ability to integrate local traditions and stories into the creative process.
  • Digital Savvy: Proven ability to develop and implement effective marketing strategies and produce high-quality content. Strong understanding of digital marketing tools and analytics.
  • Organized Leader: Detail-oriented with strong organizational skills, able to manage multiple projects and deadlines in a fast-paced environment.
  • Relationship Builder: Excellent interpersonal and communication skills with the ability to build and maintain relationships with diverse stakeholders.
  • Passion & Team Spirit: A genuine passion of marketing and an ability to work independently and collaboratively within a small team.

At Newfoundland Chocolate Company, you'll have the opportunity to significantly impact the growth and vision of a beloved local brand. Your role will have a tangible impact on Newfoundland Chocolate Company's trajectory and legacy, helping grow and share the love for chocolate, and Newfoundland and Labrador culture. If you're ready to make a difference and be at the forefront of this sweet journey, apply today

Don't meet every consideration? Research indicates that equity-deserving individuals often hesitate to apply unless they fulfill every qualification. If you are interested in this role but your experience doesn't exactly match each requirement, we still encourage you to apply.

Newfoundland Chocolate Company is dedicated to employment equity and diversity and welcomes applications from all qualified individuals, including women, 2SLGBTQIA+ individuals, Indigenous peoples, visible minorities, and persons with disabilities

Meridia Recruitment connects leading organizations with top talent by building strong relationships and creating ideal matches with candidates because we are only successful when you are. We appreciate your interest in this opportunity.

To learn more about Meridia Recruitment, our job opportunities, and career advice, we invite you to explore our website: For information on opportunities with our parent company, KBRS, visit

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